Senior Alliance Marketing Manager

Rocket Software

. Develop and execute integrated alliance marketing plans with the strategic technology partner .

Posted 9/29/2026full-timeRemote • United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated marketing strategies that drive measurable pipeline and revenue outcomes, while effectively collaborating with strategic technology partners and managing cross-functional initiatives.

Highest-signal resume keywords

B2B Technology Marketing ExperienceIntegrated Marketing Campaign DevelopmentProject Management SkillsData-Driven Decision MakingStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCampaign ExecutionRevenue Target AlignmentContent CreationPerformance Metrics DefinitionLead GenerationThought Leadership ProgramsEvent PlanningDigital MarketingBrand Guideline Application

Soft Skills

Excellent CommunicationPresentation SkillsCross-Functional CollaborationRelationship BuildingAnalytical Mindset

Tools & Technologies

SalesforceMarketoCRM PlatformsDigital Marketing ToolsEmail Marketing

Industry Keywords

B2B MarketingPartner MarketingAlliance MarketingChannel MarketingEnterprise SoftwareCloud SolutionsHybrid CloudData SolutionsGlobal Systems IntegratorsTechnology Ecosystem Partners

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Develop and execute integrated alliance marketing plans with the strategic technology partner
Create annual and quarterly joint marketing strategies aligned to business objectives, solution priorities, and revenue targets
Manage marketing investments and define success metrics
Communicate program performance and business impact to stakeholders
Plan and deliver joint digital marketing campaigns across email, webinars, content syndication, social media, paid media, and account-based marketing
Design and execute in-person and virtual events, executive programs, customer engagements, regional marketing activities, and industry conference participation
Develop messaging, content, sales enablement materials, and customer stories with internal and alliance partner teams
Lead joint thought leadership and speaking engagement programs
Optimize campaign execution across multiple regions and markets
Collaborate with sales and alliance partner teams to convert marketing-sourced leads into revenue
Ensure brand guideline application across co-branded marketing assets, campaigns, events, and digital properties
Serve as the primary marketing liaison between Rocket Software and strategic technology partner stakeholders
Identify opportunities, align priorities, and drive execution with partner marketing, sales, alliance, and operations teams
Collaborate across solution marketing, campaign marketing, regional marketing, digital marketing, analyst relations, and sales organizations
Identify, test, and scale approaches for generating partner-sourced and partner-influenced pipeline
Evaluate emerging channels, technologies, and campaign models
Use data, insights, and experimentation to optimize performance and uncover growth opportunities
Establish repeatable best practices across Rocket Software's strategic alliance ecosystem
Establish trusted relationships, launch joint campaigns, create a scalable operating model, introduce innovative pipeline generation approaches, and advise on partnership growth

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of B2B technology marketing experience, including partner, alliance, channel, demand generation, or field marketing
Experience working with enterprise software, infrastructure, data, AI, modernization, or hybrid cloud solutions
Proven track record developing and executing integrated marketing campaigns that drive measurable pipeline and revenue outcomes
Experience working with strategic technology partners, global systems integrators, cloud providers, or enterprise software alliances
Strong project management skills with the ability to manage multiple initiatives simultaneously
Excellent communication, presentation, and stakeholder management capabilities
Strong experience navigating complex, highly matrixed organizations and building cross-functional influence and alignment
Demonstrated ability to collaborate effectively across global marketing, sales, operations, and executive leadership teams
Strong analytical mindset with experience using data to guide decisions and optimize performance
Familiarity with marketing automation and CRM platforms such as Salesforce, Marketo, or similar tools
Experience supporting global alliance or regional partner marketing programs
Background partnering with large technology ecosystem partners including HPE (preferred)

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodation for individuals with physical and mental disabilities
Background and reference checks as part of the hiring process
AI-powered tools and technologies to enhance efficiency, improve decision-making, and deliver greater impact
Continuous learning and responsible use of AI