Marketing Programs Manager

Rockport

. Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events .

Posted 9/15/2026full-timeRemote • CanadaSeniorLead💰 CA$120,000 - CA$150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in field marketing, event management, and digital marketing, with a strong focus on leveraging AI tools for content creation and campaign optimization. Proven ability to build brand awareness and support lead generation in B2B technology environments.

Highest-signal resume keywords

Field MarketingEvent ManagementDigital MarketingAI Tools UtilizationB2B Technology Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing CommunicationsContent DevelopmentSEO/SEMCampaign DevelopmentProject ManagementLead GenerationBrand AwarenessCustomer EngagementPerformance TrackingBudget Management

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationOrganizational SkillsCreativityCuriosity

Tools & Technologies

AI ToolsDigital CampaignsSocial MediaEmail MarketingWebsite Management

Industry Keywords

B2BSaaSDeep TechClean TechComplex Technology

About the role

Key responsibilities & impact

Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events
Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up
Develop marketing communications, content, presentations, sales collateral, newsletters, and social media
Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns
Build brand awareness and strengthen company positioning within target markets
Partner with Sales to support lead generation, customer engagement, and pipeline development
Leverage AI tools to enhance content creation, market intelligence, personalization, campaign development, and marketing productivity
Track marketing performance, optimize campaigns, and demonstrate ROI
Ensure consistent brand messaging and visual identity across marketing activities
Work closely with Sales, Business Development, Product, and Executive Leadership

Requirements

What you’ll need

10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment
Proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles
Demonstrated experience using AI tools and leveraging AI in the marketing pipeline
Extensive experience in field marketing, event management, and digital marketing
Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging
Experience developing content and managing multiple marketing channels
Demonstrated ability to build brand awareness and support lead generation and sales objectives
Strong project management skills and ability to manage multiple priorities in a fast-paced environment
Entrepreneurial, creative, highly organized, and comfortable working independently
Curiosity and enthusiasm about AI and emerging marketing technologies
Bilingual English/French is highly desirable

Benefits

Comp & perks

Incentive bonus plan
Health and wellness benefits
Generous paid time off
Flexible work arrangements
Opportunities for professional growth