Director of Sales and Marketing

Rockstar

. Administers, leads, manages, and directs the RSMs, customer service, and marketing .

Posted 10/10/2026full-timeEau Claire • Wisconsin • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in sales and business development within the lighting industry, with a strong focus on relationship building, strategic planning, and project management. Proficient in analyzing market trends and executing marketing strategies to achieve sales and profit goals.

Highest-signal resume keywords

Sales ManagementBusiness DevelopmentRelationship BuildingMarket AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales StrategyProposal GenerationPricing AnalysisContract ReviewProduct MarketingDigital Content DevelopmentCompetitive PositioningCustomer Insights AnalysisNew Product DevelopmentAccount Management

Soft Skills

Excellent CommunicationDetail-OrientedOrganizational SkillsNegotiation SkillsAnalytical Thinking

Tools & Technologies

Microsoft OfficeCRM Platforms

Industry Keywords

Lighting IndustrySales GoalsCustomer ServiceMarketing StrategyTrade Shows

About the role

Key responsibilities & impact

Administers, leads, manages, and directs the RSMs, customer service, and marketing
Achieves sales and profit goals
Maintains and manages major accounts; identifies and develops new customers, territories, and markets
Reviews customer applications and generates proposals
Maintains and builds relationships with key accounts, customers, and suppliers
Analyzes sales trends by region and identifies opportunities, risks, and required actions
Provides automotive project management as required
Creates and delivers product training to channel partners
Performs product demonstrations at customer sites, trade shows, and events
Develops and executes mutual action plans with key channel partners
Coordinates contract review with regional sales managers as needed
Oversees customer service functions, including order entry, warranty claims, and post-sale activities
Oversees marketing strategy, planning, messaging, and execution
Leads the Marketing Specialist in developing campaigns, promotions, digital content, and trade show materials
Directs product marketing, including competitive positioning, value propositions, and launch planning
Guides branding, website content, literature development, and communication materials
Analyzes market trends, competitive activity, pricing, and customer insights to influence strategy
Collaborates with Engineering and Product Development on the new product roadmap
Works with Regional Sales Managers, Purchasing/Supply Chain, Operations, and Engineering to develop customer solutions
Provides input and direction into the New Product Development roadmap
Analyzes and prepares product pricing with cross-functional input
Attends production or status meetings as needed
Performs other duties supporting customer commitments and company goals

Requirements

What you’ll need

Bachelor’s degree in a business-related field required
Minimum 5–10 years of experience in sales or business development
Experience in the lighting industry strongly preferred
Demonstrated ability to own and drive sales and business development initiatives
Excellent relationship-building skills
Self-directed, detail-oriented, and highly organized
Strong verbal and written communication abilities
Ability to manage multiple assignments simultaneously and maintain accuracy
Strong prioritization skills, with ability to meet deadlines and resolve conflicts
Ability to develop and present strategy effectively to senior leadership
Proven ability to lead, influence, and manage sales teams and independent agencies
Strong negotiation skills
Proficiency with Microsoft Office and CRM platforms
Ability to manage multiple accounts and priorities under time constraints
Strong analytical thinking for proposals, pricing, and market analysis
Maintains focus and professionalism in high-pressure situations

Benefits

Comp & perks

Hybrid, office and remote based
Frequent travel to customer sites, trade shows, and industry events
Up to 35% travel within assigned region