Head of Affiliates and Partnerships

Rockstar

. Build and scale the affiliate program, including platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU .

Posted 10/21/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and scaling affiliate programs, with a strong focus on data-driven strategies, partner activation, and revenue growth. Proven ability to manage creator partnerships across multiple markets while ensuring alignment with brand messaging and compliance.

Highest-signal resume keywords

Affiliate Program ManagementData-Driven Decision MakingNegotiation SkillsCreator Partnership DevelopmentMarket-Specific Strategy Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Affiliate Program ManagementAttribution MeasurementRevenue Growth StrategiesPerformance TrackingROI ReportingCommission Structure DevelopmentContent AlignmentMarket ComplianceCreator OnboardingCampaign Briefing

Soft Skills

Strong Negotiation SkillsEffective CommunicationRelationship ManagementAdaptabilityCollaboration

Tools & Technologies

ImpactShareASaleRakutenShopify PlusAmazon Affiliate Programs

Industry Keywords

DTCE-CommerceHealthFitnessWellnessCreator EconomyInfluencer MarketingFTC ComplianceASA ComplianceBrand Ambassador Programs

About the role

Key responsibilities & impact

Build and scale the affiliate program, including platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU
Identify, pitch, and onboard fitness, wellness, and lifestyle creators across Instagram, TikTok, YouTube, and podcasts
Serve as the primary contact for affiliate and creator partners
Drive partner activation, content output, and long-term retention
Brief partners on product launches, seasonal campaigns, and brand messaging
Ensure partner content aligns with the brand voice and clean-label positioning
Track clicks, conversions, CAC, and attributed revenue by partner and channel
Present monthly ROI reporting and optimization recommendations
Develop region-specific strategies for Canada, the UK, and EU, including local platform differences, creator markets, and compliance considerations
Report directly to the founder
Achieve milestones including selecting and structuring the platform within 30 days, recruiting 50+ active content-producing partners within 90 days, launching a channel ROAS and attribution model within 6 months, and making affiliate a top-three DTC revenue driver in year one

Requirements

What you’ll need

4+ years running affiliate or creator partnership programs for a DTC or e-commerce brand
Deep familiarity with platforms such as Impact, ShareASale, Rakuten, or similar affiliate networks
Proven track record of growing a program to meaningful revenue scale ($1M+ attributed)
Strong negotiation skills; comfortable structuring deals from flat-fee to revenue share
Data-driven; fluent in attribution, incrementality, and ROI measurement
Experience across at least 2 of the 4 markets: US, Canada, UK, EU
Background in health, fitness, wellness, or supplement brands
Existing creator relationships in the fitness/nutrition space
Experience with Shopify Plus and Amazon affiliate/influencer programs
Familiarity with FTC and ASA disclosure requirements across markets
Experience managing brand ambassador programs alongside traditional affiliate
Comfort working directly with a founder in a fast-moving, low-bureaucracy environment