Sales and Marketing Manager

Rockstar

. Lead and manage Regional Sales Managers to achieve established sales and profitability objectives .

Posted 10/14/2026full-timeEau Claire • Wisconsin • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in managing sales teams and driving business development initiatives while maintaining excellent customer relationships and strategic market analysis. Proficient in executing sales strategies, analyzing market data, and overseeing marketing efforts to achieve profitability objectives.

Highest-signal resume keywords

Sales ManagementBusiness DevelopmentMarket AnalysisCustomer Relationship ManagementStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingProposal DevelopmentPricing AnalysisContract ReviewDigital MarketingBrand ManagementMarket ResearchData AnalysisCustomer Service OperationsPerformance Management

Soft Skills

Relationship-BuildingCommunicationOrganizational SkillsNegotiationPrioritization

Tools & Technologies

Microsoft OfficeCRM Platforms

Industry Keywords

Lighting IndustrySales StrategiesCustomer SatisfactionChannel PartnersTrade Shows

About the role

Key responsibilities & impact

Lead and manage Regional Sales Managers to achieve established sales and profitability objectives
Execute company sales strategies and annual business plans
Monitor sales performance, pipeline activity, forecasting, and market opportunities
Support identification and development of new customers, territories, markets, and channel partners
Maintain relationships with key customers, representatives, distributors, and suppliers
Review customer opportunities and support proposal development and contract review
Analyze sales trends, market conditions, and competitive activity and recommend growth actions
Assist with pricing recommendations and profitability analysis
Participate in customer visits, presentations, and strategic account reviews
Lead and manage branding, digital marketing, promotions, trade shows, and customer communications
Manage and coach the Marketing Specialist
Oversee website content, product literature, social media, email campaigns, and marketing collateral
Support product launches, positioning, and value proposition development
Analyze market data, customer insights, and competitive information
Ensure consistent brand messaging across channels and customer touchpoints
Oversee customer service operations and monitor customer satisfaction
Address customer concerns, warranty issues, and service trends
Collaborate with Operations and Engineering to resolve customer issues
Partner with Engineering, Product Development, Operations, Purchasing, and Customer Service
Provide commercial input into product development and roadmap discussions
Coordinate sales forecasts and customer demand information with internal departments
Participate in leadership and operational meetings
Lead, coach, and develop direct reports through communication, feedback, and performance management
Establish goals and accountability measures for sales, customer service, and marketing teams
Foster a culture aligned with company Core Values and EOS principles
Support employee development, succession planning, and continuous improvement

Requirements

What you’ll need

Bachelor’s degree in a business-related field required
Minimum 5–10 years of experience in sales or business development
Experience in the lighting industry preferred
Demonstrated ability to own and drive sales and business development initiatives
Excellent relationship-building skills
Self-directed, detail-oriented, and highly organized
Strong verbal and written communication abilities
Ability to manage multiple assignments simultaneously and maintain accuracy
Strong prioritization skills, with ability to meet deadlines and resolve conflicts
Ability to develop and present strategy effectively to senior leadership
Proven ability to lead, influence, and manage sales teams and independent agencies
Strong negotiation skills
Proficiency with Microsoft Office and CRM platforms
Ability to manage multiple accounts and priorities under time constraints
Strong analytical thinking for proposals, pricing, and market analysis
Maintain focus and professionalism in high-pressure situations

Benefits

Comp & perks

Hybrid, office and remote based
Frequent travel to customer sites, trade shows, and industry events
Travel up to 35% within assigned region