VP of Marketing

Rockstar

. Lead and scale the full-funnel marketing engine .

Posted 11/5/2026full-timeRemote • United StatesLead💰 $175,000 - $200,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in leading multi-channel marketing strategies, optimizing budget allocation, and driving measurable outcomes across various marketing channels. Proven ability to scale marketing efforts in a two-sided marketplace while enhancing customer experiences and supporting growth.

Highest-signal resume keywords

Multi-Channel Marketing StrategyPaid Acquisition ScalingBudget ManagementAttribution and Incrementality TestingTeam Leadership and Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search MarketingLocal BiddingPaid SocialDisplay AdvertisingVideo MarketingSEOContent MarketingEmail MarketingAnalyticsLanding Page Optimization

Soft Skills

Cross-Functional CollaborationStrategic ThinkingExecution Speed and QualityBuilder-Operator MentalityCommitment to Company Mission

Tools & Technologies

Marketing TechnologyAI ToolsAd PlatformsAnalytics ToolsReporting Tools

Industry Keywords

Consumer MarketingMarketplace MarketingHousingRentalsReal EstateE-CommerceTravel-Based Intent SearchSubscription BusinessTransaction-Based BusinessGrowth Phase Navigation

About the role

Key responsibilities & impact

Lead and scale the full-funnel marketing engine
Own marketing strategy across awareness, consideration, engagement, and conversion
Translate company growth targets into channel-level goals, budgets, forecasts, and measurable outcomes
Lead strategy and hands-on execution of paid marketing across search, local bidding, paid social, display, video, and emerging channels
Optimize budget allocation, creative, and landing pages against CAC and payback targets
Build and scale organic, SEO, content, social, referral, and brand programs
Own email, SMS, push, and in-app marketing across the member journey
Identify conversion and engagement opportunities from lead through application, booking, move-in, and retention
Develop and execute structured marketing tests, evaluate results, scale successful programs, and stop underperforming campaigns
Own marketing KPIs including funnel conversion, CAC, LTV, payback, channel mix, and organic growth
Partner with Data, Product, and Finance to improve measurement and capital allocation
Lead, develop, and scale a multidisciplinary marketing team
Establish priorities, accountability, and an operating rhythm balancing execution speed with quality
Partner with Product, Operations, Sales, Supply, and Member/Host Success to align marketing strategy with marketplace needs
Improve customer experiences and support both member and host growth

Requirements

What you’ll need

10+ years of consumer or marketplace marketing experience
5+ years in a senior leadership role owning a multi-channel marketing function and its results
Demonstrated experience scaling paid acquisition across search, local bidding, paid social, display, video, and affiliate
Direct ownership of a multi-million-dollar budget and CAC and payback targets
Experience marketing a two-sided marketplace, consumer subscription, or transaction-based business
Experience where demand and supply must grow together
Experience in housing, rentals, real estate, e-commerce marketplaces, or travel-based intent search particularly valuable
Track record of helping a company navigate a significant growth phase
Strong fluency in attribution, incrementality testing, marginal CAC, LTV, payback, forecasting, and channel-level business cases
Experience working directly in marketing campaigns, ad platforms, creative testing, landing-page optimization, analytics, and reporting
Experience leading and developing multidisciplinary marketing teams spanning paid, organic/content, social, lifecycle, and brand
Experience hiring and developing leaders as the organization grows
Builder-operator mentality
Strong cross-functional collaboration skills
Comfort with AI tools and marketing technology
Genuine commitment to the company's mission of helping more people find a comfortable place to call home

Benefits

Comp & perks

Potential for up to a $100,000 bonus based on performance targets
Equity incentive plan
Company-wide bonus opportunity
National medical, dental, and vision healthcare plans
Company provided life insurance policy
Optional accidental insurances
FSA and DCFSA benefits
Unlimited paid-time-off policy
Eleven company-observed holidays
401(k) plan
Twelve weeks of paid time off for both birth and non-birth parents
Opportunity to work at a company solving the affordable housing crisis