Global Partner Ecosystem Marketing Manager

Rockwell Automation

. Define and lead the global partner marketing vision, strategy, and operating model across distributors, system integrators, and technology partners .

Posted 10/28/2026full-timeMilwaukee • Wisconsin • United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global partner marketing strategies, leveraging AI and marketing technologies to enhance partner engagement and program performance. Proven ability to lead cross-functional initiatives and build high-performing teams in B2B marketing environments.

Highest-signal resume keywords

Global Partner Marketing StrategyB2B Marketing ExperienceCross-Functional LeadershipEcosystem Marketing ExpertiseAI-Powered Marketing Technologies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner MarketingDemand GenerationAccount-Based MarketingDigital MarketingGo-To-Market StrategyPerformance MetricsROI ModelsMarket Access StrategiesCo-Marketing CampaignsBest Practices Documentation

Soft Skills

CoachingTalent DevelopmentInnovationCustomer FocusContinuous Improvement

Certifications & Qualifications

Bachelor's Degree in MarketingBachelor's Degree in BusinessBachelor's Degree in Communications

Industry Keywords

B2B MarketingChannel MarketingPartner EcosystemsIndustrial AutomationManufacturing TechnologySoftware MarketingSystem IntegratorsDistributorsIndirect Sales EcosystemsBusiness Model Integration

About the role

Key responsibilities & impact

Define and lead the global partner marketing vision, strategy, and operating model across distributors, system integrators, and technology partners
Develop market-backed, customer-informed partner marketing strategies with Global Market Access
Establish partner marketing frameworks, programs, processes, and performance measures
Drive alignment across marketing, sales, market access, portfolio marketing, regional marketing teams, and partner organizations
Develop approaches to engage, activate, and grow partner ecosystems
Design and execute global marketing strategies and programs for strategic technology partners
Develop joint go-to-market initiatives and co-marketing campaigns
Create and pilot models for partner collaboration, engagement, and demand generation
Build globally consistent partner marketing programs that can be adopted and scaled across regions
Identify, document, and institutionalize best practices
Support the launch and scale of new offerings with Portfolio Marketing, Global Market Access, and Regional Marketing teams
Lead adoption of AI-powered capabilities for personalization, partner enablement, campaign performance, and collaboration
Identify emerging trends, technologies, and ecosystem opportunities
Develop business cases and investment strategies for expanded partner marketing investments
Establish performance metrics and ROI models
Communicate program impact and strategic recommendations to executive leadership
Build a global partner marketing organization
Develop team capabilities through coaching, talent development, succession planning, and strategic hiring
Foster innovation, customer focus, accountability, and continuous improvement

Requirements

What you’ll need

Bachelor's Degree or Equivelant Years of Relevant Work Experience
Legal authorization to work in the U.S.; Rockwell Automation will not sponsor individuals for employment visas, now or in the future, for this job opening
Bachelor's degree in Marketing, Business, Communications, or related field (preferred)
10+ years of progressive experience in B2B marketing, channel marketing, partner marketing, ecosystem marketing, or go-to-market leadership (preferred)
Experience developing global partner or channel marketing strategies
Experience working with distributors, system integrators, technology partners, or indirect sales ecosystems
Experience leading cross-functional initiatives across sales, marketing, business units, and market access organizations
Proven people leadership experience, including coaching and developing teams
Experience in industrial automation, software, manufacturing technology, or related B2B industries
Experience supporting acquisitions and integrating new business models into existing partner ecosystems
Expertise in modern ecosystem marketing, digital marketing, demand generation, account-based marketing, and partner activation strategies
Experience leveraging AI and marketing technologies to enhance partner engagement and program performance

Benefits

Comp & perks

Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life