Marketing Communications Specialist

Rockwell Automation

. Develop, activate and amplify content for inbound and outbound activities .

Posted 10/13/2026full-timeUnited StatesJuniorMid-Level💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content development and marketing strategies, with a strong focus on managing demand generation activities and sales enablement. Proficient in utilizing Content Marketing Platforms and AI tools to enhance workflow and content effectiveness.

Highest-signal resume keywords

Content Marketing Platform (CMP)Demand Generation ActivitiesProject ManagementMarketing Automation PlatformsContent Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentMarketing StrategySales EnablementDigital MarketingSocial Media MarketingCopywritingBudget ManagementAnalytics and ReportingGraphic DesignStakeholder Management

Soft Skills

CollaborationCommunicationCreativityAdaptabilityProblem-Solving

Tools & Technologies

CanvaAI ToolsCreative Marketing ToolsSoftware Programs

Industry Keywords

Industrial AutomationIndustry MarketingBrand GuidelinesContent Marketing

About the role

Key responsibilities & impact

Develop, activate and amplify content for inbound and outbound activities
Create marketing sales enablement collateral
Develop and help manage demand generation activities and sales communication marketing tactics
Work closely with commercial marketing managers on campaigns supporting sales, businesses or cross-business initiatives
Craft stories and narratives based on target audience and buyers' journey, including blogs, web copy, eBooks, brochures, infographics, email, ads and social content
Manage deliverables and activities across internal stakeholders and outside agencies
Coordinate activities and track progress, deadlines and budgets
Ensure communications adhere to brand guidelines
Provide Canva design support for social media graphics
Facilitate reporting to measure, analyze and adjust content for business impact
Support sales enablement activities
Provide resources, training and assistance for the Content Marketing Platform
Act as an internal marketing evangelist and external brand ambassador

Requirements

What you’ll need

Bachelor of Arts or Science degree, or equivalent, in English, Journalism, Communications, Marketing or related field
Legal authorization to work in the U.S.
Experience in the industrial automation environment
Experience in industry marketing
Experience with Content Marketing Platforms (CMP), creative marketing tools, software programs and marketing automation platforms
Proficient in using AI tools to improve workflow, insight and content development
2 years + managing projects with a variety of stakeholders
Understanding of marketing, social media, events and digital marketing

Benefits

Comp & perks

Health Insurance including Medical, Dental and Vision
401k
Paid Time off
Parental and Caregiver Leave
Flexible Work Schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Annual target bonus of 4% of base salary