Market Development Manager

Rohrer Corporation

. Lead business development efforts across Home & Commercial, Home & Business, Household Goods, Personal Care, and other priority markets .

Posted 10/30/2026full-timeRemote • Illinois • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in business development and sales prospecting, with a strong focus on creating effective outreach strategies and managing sales teams. Proficient in utilizing CRM tools and data analysis to drive measurable results and enhance customer engagement.

Highest-signal resume keywords

B2B Sales ExperienceProspecting Program DevelopmentSales Engagement ToolsData-Driven Decision MakingTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Business DevelopmentProspecting CadencesPipeline ManagementKPI ReportingAccount Management

Soft Skills

Strong CommunicationRelationship BuildingSelf-Motivation

Tools & Technologies

CRM SoftwareLinkedIn Sales NavigatorMicrosoft Office

Industry Keywords

PackagingManufacturingConsumer Products

About the role

Key responsibilities & impact

Lead business development efforts across Home & Commercial, Home & Business, Household Goods, Personal Care, and other priority markets
Design and run segment-based prospecting programs with target lists, playbooks, and multi-touch outreach cadences across phone, email, LinkedIn, and in-person channels
Coach and lead a prospecting group of about seven sales team members by setting activity and pipeline expectations, running pipeline reviews, and holding the group accountable to results
Set and report on prospecting KPIs, including activity, meetings set, opportunities created, conversion rates, and new business won
Use prospecting data to improve outreach cadences and coaching
Research and qualify new customers, markets, and opportunities aligned with Rohrer’s growth strategy
Model field prospecting through store checks, networking, trade shows, and industry events
Manage and grow a portfolio of approximately 40 smaller accounts through expansion and cross-selling opportunities
Prepare presentations, proposals, and business reviews
Help transition new accounts smoothly to commercial and operations teams
Keep prospect, customer, and pipeline information accurate and current in the CRM
Own the annual new business goal and collaborate with commercial leaders, marketing, and cross-functional teams to build a consistent pipeline of new customers

Requirements

What you’ll need

Bachelor’s degree in business, marketing, or a related field preferred; equivalent experience considered
5+ years of B2B sales or business development experience
At least 2 years building prospecting programs or coaching a sales or BD team
Proven track record of creating prospecting cadences that generated measurable pipeline and revenue
Hands-on experience with sales engagement tools such as CRM sequences and LinkedIn Sales Navigator
Strong communication and relationship-building skills
Ability to turn data into action
Self-motivation to thrive in a remote, field-based role
Willingness to travel up to 25%
Proficiency with Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams)
Experience in packaging, manufacturing, or consumer products preferred

Benefits

Comp & perks

Support and guidance from experienced sales professionals
Career growth and advancement opportunities
Competitive compensation
Comprehensive benefits package, including medical, dental, vision, and retirement savings options
Paid time off and company holidays
A collaborative, safety-focused work environment