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Digital Marketing Specialist – SEO, AI Optimisation
Rolling Stories. Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO) .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in SEO and AI Optimization, with a strong focus on technical audits, content strategy, and data-driven decision-making. Proficient in leveraging CRM systems and digital marketing tools to enhance lead generation and track performance metrics.
Highest-signal resume keywords
SEO OptimizationAI Tools ProficiencyGoogle AnalyticsCRM Systems IntegrationContent Strategy Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOAIOTechnical AuditsKeyword ResearchWeb AnalyticsEmail MarketingData-Driven Decision-MakingContent OptimizationSchema MarkupWebsite Metrics
Soft Skills
Strong Writing SkillsClear CommunicationCreative Problem-SolverProject Management
Tools & Technologies
Google AnalyticsSearch ConsoleSEMrushAhrefsWordPressCRM Systems
Industry Keywords
Digital MarketingLead GenerationMobile-First IndexingUX DesignBrand-Aligned Content
Tech Stack
Tools & technologiesWordPress
About the role
Key responsibilities & impact- Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO)
- Stay ahead of trends such as AI search tools, voice search and mobile-first indexing
- Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration
- Oversee website management and redesign, including fast load times, intuitive UX, clear navigation and brand-aligned content
- Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging and quality visuals
- Implement and integrate CRM systems to capture, track and nurture leads, automate follow-ups and align with the sales pipeline
- Track organic traffic, lead quality, conversion rates and ROI using Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards
- Provide data-driven recommendations to executive leadership
- Collaborate with marketing, development and sales teams on digital best practices
- Drive group-wide campaigns and events across subsidiaries and build collaboration across businesses
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, Communications or a related field
- 5+ years of digital marketing experience, with a strong SEO/AIO track record
- Experience in email marketing
- Solid grasp of website metrics, web analytics and data-driven decision-making
- Proficiency with SEO/SEM tools and CMS platforms such as WordPress
- Proficiency in using AI tools to develop marketing assets, including copy, blog content, images and video
- Familiarity with CRM systems and marketing automation
- Strong writing skills and clear communication, with the ability to work with colleagues at all levels
- Creative problem-solver who can manage multiple projects to deadline
Benefits
Comp & perks- Competitive compensation
- Performance bonus
- Remote working