Director, Marketing – Annual Fund

Ronald McDonald House Charities of Central Florida

. Lead and personally execute integrated marketing, public relations, digital engagement, and audience-development strategies .

Posted 10/27/2026full-timeOrlando • Florida • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in integrated marketing and public relations strategies, with a strong focus on digital fundraising and audience development. Proven ability to manage budgets, lead teams, and execute multi-channel campaigns that drive measurable results.

Highest-signal resume keywords

Integrated Marketing StrategyDigital FundraisingBudget ManagementAudience DevelopmentBlackbaud Luminate

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingCampaign ManagementWeb AnalyticsEmail MarketingContent Management SystemsPerformance ReportingStorytellingSearch OptimizationDonor Database ManagementMulti-Channel Campaign Execution

Soft Skills

LeadershipCommunicationCollaborationJudgmentProject Management

Tools & Technologies

Blackbaud LuminateRaiser’s Edge NXTDigital Advertising PlatformsAnalytics ToolsEmail Marketing Platforms

Industry Keywords

Public RelationsFundraisingAudience EngagementAnnual GivingMarketing Communications

About the role

Key responsibilities & impact

Lead and personally execute integrated marketing, public relations, digital engagement, and audience-development strategies
Translate organizational priorities into annual plans, campaign calendars, work plans, and measurable outcomes
Lead marketing communications and public relations strategy, including messaging, media relations, story development, press opportunities, external communications, and reputation support
Direct brand and creative marketing and review storytelling, social content, video, graphics, photography, collateral, campaign concepts, briefs, messaging, and final assets
Lead website and digital-content strategy, including site direction, content priorities, search optimization, analytics, user experience, audience engagement, and campaign content
Supervise, coach, and develop the Marketing & Creative Coordinator
Manage Marketing and Annual Fund budgets, expenses, forecasts, contracts, vendors, agencies, workflows, processes, technology, and performance reporting
Partner with Philanthropy, Community Partnerships & Programs, Events & Engagement, Operations, Administration, hospital and McDonald’s initiatives, and other teams
Build and manage audience-development and donor-relationship pipelines using engagement and donor data
Own Annual Fund strategy and revenue performance, including goal-setting, budgets, forecasts, acquisition, retention, renewal, reactivation, recurring giving, average gift growth, and revenue improvement
Plan and execute integrated Annual Fund campaigns across email, web, direct mail, digital advertising, social media, print, and other channels
Lead digital fundraising and online giving experiences using Blackbaud Luminate and other fundraising platforms
Manage donation forms, campaign and landing pages, recurring giving, peer-to-peer functionality, automated donor journeys, testing, optimization, troubleshooting, and continuous improvement
Establish, monitor, and report marketing and Annual Fund KPIs
Use performance results to drive decisions and continuous improvement

Requirements

What you’ll need

Bachelor’s degree required; degree in marketing, communications, public relations, fundraising, business, digital media, creative arts, or a related field preferred
Minimum of 5 years of progressive experience in marketing, communications, public relations, digital fundraising, annual giving, audience development, or related work
Demonstrated responsibility for strategy, execution, budgets, performance, and cross-functional initiatives
Demonstrated experience developing and personally executing integrated, multi-channel marketing or fundraising campaigns with measurable results
Hands-on experience with online fundraising platforms, content management systems, email marketing platforms, web analytics, digital advertising, donor databases, and reporting tools
Experience with Blackbaud Luminate and Raiser’s Edge NXT preferred
Hands-on, action-oriented leadership style
Strong fundraising and marketing judgment
Ability to own revenue and performance goals, develop budgets and forecasts, interpret results, identify risks and opportunities, and make data-informed adjustments
Strong operational and project-management skills
Strong digital fluency, including web content management, landing pages, email marketing, online fundraising platforms, analytics, digital advertising, segmentation, testing, and donor-journey development
Strong writing, editing, messaging, and storytelling skills
Ability to lead and develop staff
Exceptional communication, collaboration, judgment, and relationship-management skills
Regular and predictable attendance is required
Must be available to work irregular hours, shifts, weekends, and holidays
Ability to travel locally and nationally, including evenings and weekends
Must be willing and able to travel between necessary locations using a personal vehicle or alternative
Must be physically capable of carrying 35 lbs.

Benefits

Comp & perks

Opportunity for remote work based on the organization’s remote work policy
Reasonable accommodations for individuals with disabilities
Benefits and training referenced under the Equal Employment Opportunity policy