Ronald McDonald House Charities of Central Florida

Chief Marketing Officer

• Lead and personally execute integrated marketing, public relations, digital engagement, and audience-development strategies
• Translate organizational priorities into annual plans, campaign calendars, work plans, and measurable outcomes
• Lead marketing communications and public relations strategy, including messaging, media relations, story development, press opportunities, external communications, and reputation support
• Direct brand and creative marketing and review storytelling, social content, video, graphics, photography, collateral, campaign concepts, briefs, messaging, and final assets
• Lead website and digital-content strategy, including site direction, content priorities, search optimization, analytics, user experience, audience engagement, and campaign content
• Supervise, coach, and develop the Marketing & Creative Coordinator
• Manage Marketing and Annual Fund budgets, expenses, forecasts, contracts, vendors, agencies, workflows, processes, technology, and performance reporting
• Partner with Philanthropy, Community Partnerships & Programs, Events & Engagement, Operations, Administration, hospital and McDonald’s initiatives, and other teams
• Build and manage audience-development and donor-relationship pipelines using engagement and donor data
• Own Annual Fund strategy and revenue performance, including goal-setting, budgets, forecasts, acquisition, retention, renewal, reactivation, recurring giving, average gift growth, and revenue improvement
• Plan and execute integrated Annual Fund campaigns across email, web, direct mail, digital advertising, social media, print, and other channels
• Lead digital fundraising and online giving experiences using Blackbaud Luminate and other fundraising platforms
• Manage donation forms, campaign and landing pages, recurring giving, peer-to-peer functionality, automated donor journeys, testing, optimization, troubleshooting, and continuous improvement
• Establish, monitor, and report marketing and Annual Fund KPIs
• Use performance results to drive decisions and continuous improvement

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Director, Marketing – Annual Fund