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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading integrated brand campaigns, managing PR agency relationships, and driving brand growth through strategic storytelling and measurement. Proficient in building thought leadership and adapting marketing strategies for diverse audiences in the veterinary and healthcare sectors.
Highest-signal resume keywords
Integrated Brand MarketingCampaign MeasurementPR Agency ManagementStorytelling and Creative JudgmentThought Leadership Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StrategyMulti-Channel LaunchesBrand ResearchBudget ManagementMeasurement Systems
Soft Skills
Cross-Functional CollaborationComplex Project ManagementCreative Problem Solving
Tools & Technologies
Emerging Marketing ToolsMeasurement Standards
Industry Keywords
Veterinary MedicineHealthcareTechMarketplacesMission-Driven Companies
About the role
Key responsibilities & impact- Lead Roo's largest launches and company-level brand campaigns end-to-end, from audience insight and narrative through execution and measurement
- Own Roo's brand campaign calendar and measurement standard across brand, product marketing, lifecycle, partnerships, and other functions
- Lead brand research and benchmarks to measure awareness and perception and guide brand investment
- Turn conferences, recognition weeks, and seasonal moments into signature Roo moments
- Develop creative ideas, storytelling, formats, and channels for campaigns
- Lead co-marketing campaigns with strategic partners and turn customer and success stories into integrated campaigns, press, and thought leadership
- Lead brand growth in new markets by adapting campaigns, PR, and industry presence
- Own and track campaign and PR agency budgets and build repeatable planning, briefing, and measurement systems
- Partner with the PR agency on earned media, trade media, and sponsored content
- Build Roo's thought leadership program around the future of veterinary work through research, content, and speaking opportunities
- Elevate veterinary professionals', hospital leaders', and executives' voices in Roo's storytelling
Requirements
What you’ll need- Deep experience in integrated, brand, or campaign marketing, including leading major multi-channel launches from strategy through measurement
- Ability to bring cross-functional teams together around a shared plan and keep complex launches on track
- Experience managing PR agencies or earned-media programs and building thought leadership for a professional audience
- Experience owning brand research, budgets, and agency relationships and making smart trade-offs
- Strong storytelling, creative judgment, and a clear point of view on measuring campaign effectiveness
- Thoughtfulness about where AI and emerging tools improve marketing team workflows and where human judgment matters most
- Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus
Benefits
Comp & perks- Accelerated growth & learning potential
- Stipends for home office setup, continuing education, and monthly wellness
- Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans
- 401K
- Unlimited Paid Time Off
- Paid Maternity/Paternity and reproductive care leave
- Gifts on your birthday & anniversary
- Opportunity for domestic travel, including regional team building events