Senior Growth Marketing Manager, Veterinarians

Roo

. Own veterinarian acquisition strategy and budget, including channel mix, geographic and audience spend, CPA, and payback targets .

Posted 11/7/2026full-timeRemote • United States, CanadaSenior💰 $105,000 - $195,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in growth and performance marketing, with a strong focus on veterinarian acquisition strategies, budget management, and data-driven decision-making. Proficient in designing and executing marketing campaigns, analyzing performance metrics, and leveraging AI tools for enhanced outcomes.

Highest-signal resume keywords

Growth MarketingPerformance MarketingBudget ManagementConversion Rate OptimizationSQL Proficiency

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Veterinarian Acquisition StrategyPaid Media StrategyReferral Program ManagementAEO ExperienceAnalytical Modeling

Soft Skills

Strong Written Communication

Tools & Technologies

AI ToolsCohort Data Analysis

Industry Keywords

Marketplace GrowthLicensed ProfessionalsDownstream OutcomesControlled ExperimentsLead Scoring

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own veterinarian acquisition strategy and budget, including channel mix, geographic and audience spend, CPA, and payback targets
Own paid media strategy and performance while directing a shared agency partner
Own veterinarian AEO and set SEO and website priorities and briefs
Build top-of-funnel tools such as earnings, rate, tax, and licensing tools using AI
Own the referral program, including offer design, mechanics, payouts, fraud controls, and promotion
Lead veterinarian-only acquisition campaigns and partner offers
Own the CRO backlog and testing calendar for sign-up flows and landing pages
Help Onboarding drive newly approved veterinarians to request their first shift within their first week
Own acquisition metrics including CPA by channel, cohort activation, LTV, payback, and holdout standards
Manage interlock with Onboarding and BD, including lead lists, lead scoring inputs, and handoff SLAs
Partner with events to improve sign-ups from in-person events
Co-own BU strategy with the GM and Staff Product Manager and report progress, spend, and learnings to leadership
Report to the GM of the Veterinary Marketplace Business Unit, with a dotted line to the Marketing Chief

Requirements

What you’ll need

5+ years in growth or performance marketing
Experience growing the supply side of a marketplace of licensed professionals ideally
Experience owning a budget and channel mix
Experience being accountable for downstream outcomes such as activation, first purchase, or retained user
Hands-on experience with paid marketing, referral programs, AEO, and AI-driven outbound
Experience running conversion work inside a product funnel alongside a Product Manager
Ability to design controlled experiments, interpret results, and report negative results to leadership
Comfortable with SQL and cohort data; able to build analytical models
Strong written communication skills

Benefits

Comp & perks

Accelerated growth & learning potential
Stipends for home office setup, continuing education, and monthly wellness
Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans (US)
401K (US)
Unlimited Paid Time Off
Paid Maternity/Paternity and reproductive care leave
Gifts on your birthday & anniversary
Opportunity for domestic travel, including regional team building events
Comprehensive health benefits through Rippling EOR (Canada)
Registered Retirement Savings Plans (RRSPs) and Tax-Free Savings Accounts (TFSAs) through Wealthsimple (Canada)