Senior International Marketing Manager

Roo

. Own marketing strategy for Roo's international markets, including acquisition and brand-presence goals .

Posted 10/17/2026full-timeUnited StatesSenior💰 $120,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in multi-channel marketing strategy, including market positioning, messaging, and compliance with international marketing regulations. Proven ability to lead cross-functional teams and manage acquisition strategies and budgets effectively.

Highest-signal resume keywords

Multi-Channel Marketing StrategyMarket Positioning And MessagingAcquisition Strategy And BudgetsCross-Functional CollaborationCompliance With Marketing Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market Launch StrategyCampaign DevelopmentMarketing MeasurementData AnalysisBudget Management

Soft Skills

Cross-Functional LeadershipStrategic ThinkingAdaptabilityRelationship BuildingCommunication

Tools & Technologies

AI Tools In MarketingMarketing Automation PlatformsAnalytics ToolsCRM SystemsContent Management Systems

Industry Keywords

Veterinary MedicineHealthcare MarketingInternational ExpansionPrivacy RegulationsMarketplaces

About the role

Key responsibilities & impact

Own marketing strategy for Roo's international markets, including acquisition and brand-presence goals
Lead go-to-market and engagement planning for each new market
Build Roo's international launch playbook
Share market insights to shape product, pricing, and marketing decisions
Define market positioning and messaging with brand and product marketing teams
Develop proof points, customer stories, and data for market credibility
Own market messaging frameworks and campaign, website, sales-material, and product-experience narratives
Ensure compliance with country-specific marketing, privacy, and anti-spam laws
Own acquisition strategy and budgets across paid, organic, referral, and partner channels
Partner with sales, account management, lifecycle, brand, events, partnerships, and other marketing teams
Shape referral and ambassador programs
Grow brand presence through campaigns, content, PR, earned media, conferences, trade shows, CE events, and industry moments
Build relationships with local partners, key opinion leaders, and industry associations
Own marketing measurement, budgets, funnel performance, brand awareness, and reporting
Launch new Canadian markets, grow acquisition in Canada, and prepare the next country launch

Requirements

What you’ll need

Deep experience in multi-channel marketing strategy, including launching a brand or product in a new market or country
Experience owning positioning and messaging for a professional audience and building credible proof points
Experience owning acquisition budgets and measurement, making smart trade-offs when data is early
Ability to bring cross-functional partners together around a shared plan and move work forward through people you don't manage
Comfortable building from ambiguity and moving between strategy and hands-on work
Understanding of marketing and privacy regulation across countries, ideally including Canada
Thoughtful use of AI and emerging tools in marketing
Experience in veterinary medicine, healthcare, marketplaces, labor platforms, or international expansion is a plus

Benefits

Comp & perks

Accelerated growth & learning potential
Stipends for home office setup, continuing education, and monthly wellness
Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans
401K
Unlimited Paid Time Off
Paid Maternity/Paternity and reproductive care leave
Gifts on your birthday & anniversary
Opportunity for domestic travel, including regional team building events