Senior Manager, Brand and Integrated Marketing

Roo

. Set the strategic direction for Roo’s brand team .

Posted 9/29/2026full-timeUnited StatesSenior💰 $110,000 - $185,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand marketing and integrated campaign management, leveraging data and audience insights to drive strategic direction and creative execution. Proven ability to lead and develop teams while fostering cross-functional collaboration and utilizing emerging tools to enhance marketing workflows.

Highest-signal resume keywords

Brand Marketing ExperienceIntegrated Campaign ManagementTeam Leadership and DevelopmentData-Driven Decision MakingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign MarketingBrand Strategy DevelopmentAudience ResearchCreative DirectionPerformance Measurement

Soft Skills

StorytellingCreative JudgmentRelationship BuildingCuriosityCommunication

Tools & Technologies

AI ToolsEmerging Marketing ToolsContent Development Tools

Industry Keywords

Veterinary MedicineHealthcareTechMarketplacesMission-Driven Companies

About the role

Key responsibilities & impact

Set the strategic direction for Roo’s brand team
Translate business and marketing priorities into brand strategies, campaigns, and creative direction
Lead integrated campaigns from audience insight and messaging through creative direction, channel planning, execution, measurement, and iteration
Elevate the quality, clarity, creativity, and visual consistency of brand work
Use performance data, audience insights, and campaign learnings to improve planning and measurement
Grow Roo’s reach across social, community, events, content, and emerging channels
Develop brand-led programs for veterinary professionals, hospitals, and the broader veterinary community
Shape Roo’s brand narrative and lead thought leadership programs
Partner with PR on earned media, industry moments, press angles, and proof points
Conduct brand and audience research and translate insights into messaging and storytelling
Lead and develop the brand marketing team across brand/content, social/community, and events
Guide external partners across PR, design, web, ads, and creative programs
Partner with cross-functional teams on customer-facing programs, launches, and brand activation
Create scalable brand systems, templates, and ways of working
Use AI and emerging tools to improve research, workflow, content development, reporting, and team efficiency

Requirements

What you’ll need

Experience in brand marketing, integrated marketing, campaign marketing, or a related role
Experience leading multi-channel work from strategy through execution
Experience managing and developing teams, including direct reports and external partners or agencies
Understanding of brand across the full customer journey
Strong storytelling, creative judgment, and visual consistency skills
Ability to use data, research, and performance learnings to inform decisions and strategy
Strong cross-functional collaboration, communication, and relationship-building skills
Curiosity and creative energy, with willingness to test new ideas, formats, channels, and audience approaches
Thoughtful use of AI and emerging tools in marketing workflows
Experience in veterinary medicine, healthcare, tech, marketplaces, labor platforms, or mission-driven companies is a plus

Benefits

Comp & perks

Accelerated growth & learning potential
Stipends for home office setup, continuing education, and monthly wellness
Comprehensive health benefits with base medical plan covered at 100% and optional premium buy-up plans
401K
Unlimited Paid Time Off
Paid maternity/paternity and reproductive care leave
Birthday and anniversary gifts
Opportunity for domestic travel, including regional team-building events