Lead Product Designer, Growth

Roofr

. Lead end-to-end design for growth initiatives across web and mobile experiences .

Posted 10/7/2026full-timeRemote • CanadaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in growth-focused product design, utilizing data-informed UX/UI principles to create high-quality designs that balance user needs with business goals. Proficient in cross-platform design and AI-enhanced workflows, with strong communication skills to articulate design concepts effectively.

Highest-signal resume keywords

Growth-Focused Product DesignData-Informed UX/UI DesignCross-Platform Design Using FigmaUser Research and Usability TestingAI-Enhanced Workflows

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User FlowsWireframesPrototypesHigh-Fidelity MockupsVisual DesignA/B TestingData AnalysisDesign SystemsSaaS DesignProduct Thinking

Soft Skills

Exceptional CommunicationCollaborationFeedback ReceptionAdaptabilityProblem-Solving

Tools & Technologies

FigmaClaude IntegrationsStorybookAI ToolsUsability Testing Tools

Industry Keywords

Growth InitiativesOnboardingActivationCross-Platform AdoptionStartup EnvironmentCRM DesignExperimentation PipelineAI-Forward PracticesInnovative Growth Solutions

About the role

Key responsibilities & impact

Lead end-to-end design for growth initiatives across web and mobile experiences
Design and execute experiments such as A/B tests to optimize onboarding, activation, and cross-platform adoption
Use qualitative and quantitative data to inform design decisions and improve user experiences
Create user flows, wireframes, prototypes, high-fidelity mockups, and other design deliverables
Collaborate with product managers, engineers, data scientists, and other stakeholders
Contribute ideas and learnings to Roofr’s experimentation pipeline
Raise design quality through feedback sessions, critiques, and collaboration
Build AI-enhanced workflows and use AI to improve productivity

Requirements

What you’ll need

6+ years of demonstrable experience in growth-focused product design
Ability to balance user needs with business goals while delivering high-quality designs efficiently
Strong portfolio showcasing data-informed UX/UI design with measurable business impact
Proficiency in cross-platform design for web and mobile using tools like Figma and AI-enabled workflows
Experience conducting user research, including interviews or usability tests, and synthesizing findings into actionable insights
Exceptional communication skills and ability to articulate design concepts clearly to stakeholders
Hypothesis-driven mindset and comfort navigating ambiguity in a dynamic startup environment
Strong visual design skills with attention to detail
AI-forward productivity practices and product thinking
Bonus: Experience designing for CRM or similar SaaS platforms
Bonus: AI-enabled workflows using skills, agentic workflows, and integrated tools such as Claude integrations
Bonus: Familiarity with design systems and Storybook components
Bonus: Experience in fast-paced startup environments
Bonus: Track record of taking risks with innovative growth solutions

Benefits

Comp & perks

1st week of employment is mandatory PTO
1 Friday off per month
Company-wide paid shutdown for the week between Christmas and New Year's
Flexible time off
100% employer-paid premiums for Extended Healthcare and Dental in Canada
80% employer-paid benefits in the U.S.
RRSP/401k match
Generous Parental Leave policy
Annual company retreat with team-building activities
Learning and development opportunities
Home office setup stipend
Internet and phone allowance
Remote-first culture
Weekly Friday paydays
Equity and significant growth opportunities