Senior Director, Product Growth

Roofr

. Own how Roofr grows through the product at the intersection of product, data, and go-to-market .

Posted 11/9/2026full-timeRemote • United States, CanadaSenior💰 $250,000 - $300,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product growth strategies within B2B SaaS, focusing on activation, expansion, and self-serve revenue growth. Proficient in leading cross-functional teams and utilizing growth metrics to drive product-led and sales-led initiatives.

Highest-signal resume keywords

Product Growth ExperienceB2B SaaS ExpertiseActivation And Expansion StrategiesGrowth Metrics AnalysisCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product GrowthActivation StrategiesExpansion StrategiesExperimentationRevenue Models

Soft Skills

Clear CommunicationTeam Development

Tools & Technologies

AmplitudeHubSpotSnowflake

Industry Keywords

B2B SaaSVertical SaaSSelf-Serve RevenueTransactional RevenueSubscription Revenue

Tech Stack

Tools & technologies

Snowflake

About the role

Key responsibilities & impact

Own how Roofr grows through the product at the intersection of product, data, and go-to-market
Design activation and expansion paths that keep contractors engaged
Surface product signals that unlock sales conversations
Build a stronger self-serve experience anchored in friction-less SMB UI/UX
Report to the CPO and sit on the product leadership team
Lead a cross-functional Growth team including Engineering, Design, Data Science, and a Principal PM
Orchestrate the hybrid motion with Sales across new subscriber acquisition and existing-base expansion
Drive activation and expansion through in-product experiences and expansion loops
Grow self-serve revenue across transactional and subscription products, focusing on Measure+ and in-product upgrade paths
Lead the Growth team, build a fast experimentation culture, and own growth metrics
Deliver software adoption across the subscriber base, orchestration of the hybrid motion, and self-serve revenue growth

Requirements

What you’ll need

8 to 12+ years of product growth experience in B2B SaaS; vertical SaaS is a strong plus
Experience building a hybrid product-led and sales-led motion
Strong activation and expansion instincts
Experience working across transactional and subscription revenue models
Comfortable running experiments end to end
Fluent in growth metrics like activation rate, adoption, expansion revenue, and NRR; able to run own analysis
Experience with Amplitude, HubSpot, and Snowflake or a comparable data warehouse
Experience building or scaling an AI-powered product is a meaningful differentiator
Able to lead and develop cross-functional teams
Clear communication at every level, from executive to analyst
Based in the US or Canada

Benefits

Comp & perks

1st week of employment is mandatory PTO
1 Friday off per month
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S.
100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
Annual company retreat with team building activities
Learning and development opportunities
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays
Significant growth and equity opportunity