Senior Regional Marketing Manager

RoomPriceGenie

. Lead marketing for the UK, Ireland, and BeNeLux region, reporting to the Head of Regional Marketing .

Posted 9/24/2026full-timeRemote • United Kingdom, Ireland, SpainSenior💰 £50,000 - £55,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on regional strategy, campaign optimization, and lead generation. Proficient in utilizing AI tools for marketing analytics and performance tracking while collaborating effectively with sales teams and stakeholders.

Highest-signal resume keywords

B2B Marketing ExperienceRegional Marketing StrategyMarketing AnalyticsCampaign OptimizationAI Tools Utilization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Pipeline ManagementDemand GenerationPaid MarketingContent MarketingEvent MarketingAccount-Based Marketing (ABM)Attribution AnalysisReturn on Investment (ROI) CalculationMulti-Market Go-To-Market PlansMQL Criteria Definition

Soft Skills

Project ManagementStakeholder ManagementOwnershipAdaptabilityCollaboration

Tools & Technologies

HubSpotAI ToolsMarketing Automation ToolsCRM SystemsAnalytics Platforms

Industry Keywords

Travel TechHotel TechSaaSCo-MarketingLead Generation

About the role

Key responsibilities & impact

Lead marketing for the UK, Ireland, and BeNeLux region, reporting to the Head of Regional Marketing
Set regional marketing strategy, targets, channels, budget, and calendar with the commercial lead
Run full-funnel campaigns across paid social, search, email, events, and partners
Adapt global campaigns for regional markets and deliver qualified leads to Sales
Track marketing spend, optimize performance, and demonstrate return on investment
Build co-marketing initiatives with partners and associations to generate leads
Create thought leadership, guides, and stories for regional audiences
Collaborate with the web team to improve visibility in search and AI tools
Represent marketing in regional sales, customer, and partner teams
Bring market insights back to the business and represent the brand at events, in the press, and online
Use AI for research, analysis, testing, content, and automation
Turn successful campaigns into playbooks and coach fellow regional marketers

Requirements

What you’ll need

5+ years of B2B marketing experience
At least 3 years in regional or field marketing roles with ownership of pipeline targets
Experience building multi-market go-to-market plans across demand generation, paid marketing, partnerships, content, events, and ABM
Strong background in marketing analytics, experimentation, attribution, and campaign optimization
Experience managing a marketing budget and articulating ROI using sourced and influenced pipeline, CAC, and payback
Experience collaborating with Sales and SDRs, defining MQL criteria, and building handover processes
Regular use of AI tools in day-to-day marketing work
Excellent project and stakeholder management skills
Comfortable working across regions and with senior stakeholders, ideally in a matrixed or global company
High level of ownership and willingness to test and learn
Willingness to travel regularly across the region
Fluent in English (C2 proficiency)
HubSpot experience, hotel tech, travel tech or SaaS experience, and additional languages such as Dutch or Spanish are nice to have

Benefits

Comp & perks

Remote-first model
Flexible working hours
Annual global team gatherings
Regular office hangouts
Personal and professional development opportunities
Up to three extra days off each year for growth
Five weeks of bonus vacation time after five years
Paid birthday leave
Headspace access
BetterHelp online therapy and counseling support
Opportunity to co-work from Mannheim, Berlin, or Sydney offices