Manager, Digital Campaigns

Rosendin

. Oversee the Digital Marketing team, including Digital Marketing Specialists and Coordinators .

Posted 11/11/2026full-timeUnited StatesSeniorLead💰 $117,700 - $154,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Digital Marketing teams, managing campaign strategies, and optimizing social media engagement while aligning marketing efforts with business objectives. Proficient in data analysis, project management, and creating compelling content across various digital platforms.

Highest-signal resume keywords

Digital Marketing Team LeadershipSEO OptimizationSocial Media Strategy DevelopmentProject Management SkillsData Analysis and Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOSocial Media MarketingCampaign ManagementData ReportingContent CreationGraphic DesignUser Experience (UX)User Interface (UI)Analytical SkillsBudget Management

Soft Skills

Interpersonal SkillsProblem-SolvingAttention to DetailCollaborationCritical Thinking

Tools & Technologies

MS OfficeAdobe Creative SuiteSproutSocialSalesforceMondayOpenAssetTrelloWeb Analytics ToolsSocial Media Analytics ToolsDigital Marketing Tools

Industry Keywords

Digital MarketingBrand ConsistencyCampaign PerformanceROIKPISocial Media TrendsMarketing StrategyCommunications ManagementEngagementContent Optimization

About the role

Key responsibilities & impact

Oversee the Digital Marketing team, including Digital Marketing Specialists and Coordinators
Supervise staff’s day-to-day activities, short-term and long-term goal planning, and data reporting
Schedule and assign employees and follow up on work results
Recruit, select, orient, and train digital marketing staff
Develop and monitor campaign budgets
Set specific objectives and report on ROI
Oversee day-to-day campaign management and brand consistency
Oversee website strategy, design, UX, UI, and SEO/SEM optimization
Develop and implement social media brand strategies, campaigns, and plans aligned with business goals and stakeholders
Monitor digital traffic and performance using web, digital marketing, and social media analytics tools
Identify digital marketing trends, technologies, processes, and tools relevant to the industry
Measure and report campaign performance against ROI and KPI goals
Plan and oversee organic social media strategy
Drive engagement with social media influencers
Coordinate with Integrated Marketing, Creative Services, and the broader Marketing team on campaigns
Collaborate with Talent Acquisition/Workforce Development, Business Development, Safety, Training, and Quality teams
Write and review concise copy for social networks
Evaluate end-to-end user experience across channels and touchpoints
Identify conversion and drop-off points and optimize user funnels
Manage the social media editorial calendar
Develop quarterly social media and digital communication analyses
Use third-party social media applications and platforms

Requirements

What you’ll need

Proven track record of leading Digital Marketing Teams in achieving long-term and short-term goals
Demonstrated project management skills and ability to manage multiple priorities simultaneously
Ability to meet the time demands of unpredictable activities and handle pressure and challenges in a dynamic business environment
Strong analytical, critical thinking, troubleshooting, and problem-solving skills
High degree of accuracy and attention to detail
Ability to balance a full workload while working independently
Exceptional interpersonal skills and ability to work collaboratively with colleagues, senior leadership, executive team, and various departments
Experience writing smart, modern, optimized, engaging social media copy, including headlines and social language
Experience creating graphics and visuals optimized for social media
Proactive problem-solving ability and judgment about when to escalate issues
Strong ability to tell a story effectively through interviews, op-eds, backgrounding, speeches, videos, and other media
Understanding of linking communications activities to business strategy and goals
Demonstrated experience implementing successful website strategy and SEO optimization
Ability to identify long-term trends in data
Bachelor’s degree in communications, marketing, social media, or similar, or relevant experience
Minimum of 7–10 years’ experience in marketing and/or communications management, with high-level social media marketing experience
3 to 5 years of supervisory experience
In-depth knowledge of social media platforms, best practices, and website analytics
Proficiency in MS Office and Adobe Creative Suite
Experience with Monday, OpenAsset, SproutSocial, Salesforce, and Trello is a plus
Strong writing, editing, proofreading, graphic design layout, and printing/publishing skills
Demonstrated ability to create cohesive designs supporting communication messaging

Benefits

Comp & perks

Employee Stock Ownership Plan (ESOP)
401K
Annual bonus program based upon performance, profitability, and achievement
17 PTO days per year plus 10 paid holidays
Medical, Dental, Vision Insurance
Term Life, AD&D Insurance, and Voluntary Life Insurance
Disability Income Protection Insurance
Pre-tax Flexible Spending Plans (Health and Dependent Care)
Charitable Giving Match with our Rosendin Foundation
Full benefits
Employee ownership/shareholder benefit