Social Media Specialist

Rosendin

. Create and publish engaging social media content across LinkedIn, Instagram, Facebook, and YouTube .

Posted 11/11/2026full-timeUnited StatesJuniorMid-Level💰 $73,200 - $96,100 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creating and managing engaging social media content across multiple platforms, with a strong focus on employer branding and recruitment marketing strategies. Proficient in analyzing social media performance and collaborating with cross-functional teams to enhance brand awareness and employee engagement.

Highest-signal resume keywords

Social Media ManagementEmployer BrandingContent CreationSocial Media AnalyticsDigital Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media Content CreationShort-Form Video DevelopmentSocial Media AnalyticsDigital Marketing StrategiesContent Calendar Management

Soft Skills

Strong Communication SkillsRelationship-Building SkillsOrganizational Skills

Tools & Technologies

HootsuiteSprout Social

Industry Keywords

Recruitment MarketingTalent AttractionEmployee StorytellingElectrical ConstructionSkilled Trades

About the role

Key responsibilities & impact

Create and publish engaging social media content across LinkedIn, Instagram, Facebook, and YouTube
Support social media strategies strengthening the company brand, employer brand, recruitment efforts, and employee engagement
Manage and maintain the social media content calendar
Align content with company campaigns, recruiting priorities, events, and business milestones
Partner with Talent Acquisition, Marketing, Communications, and teams across the business to identify and develop employee, career, project, and culture stories
Develop written and short-form video content highlighting employee experience, career opportunities, culture, employee ownership, and impact
Monitor social media channels and engage with audiences
Stay current on trends related to social media, employer branding, recruitment marketing, and construction
Track social media performance and use insights to improve content, audience engagement, and campaign effectiveness
Support social media and recruitment marketing campaigns to increase brand awareness, attract talent, and strengthen presence in key talent markets
May travel occasionally to project sites, events, or regional offices as needed

Requirements

What you’ll need

Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Human Resources, or a related field, or equivalent experience
2–4 years of professional experience in social media, digital marketing, employer branding, recruitment marketing, or a related field
Strong understanding of major social media platforms and social media management and scheduling tools, such as Hootsuite or Sprout Social
Ability to write clear, engaging, and brand-consistent content for different audiences and social media platforms
Understanding of employer branding, recruitment marketing, or talent attraction strategies
Ability to develop engaging social content highlighting employees, workplace culture, career opportunities, and employee experience
Working knowledge of social media analytics and performance data
Experience developing and coordinating short-form video and other social-first content
Strong organizational skills to manage multiple campaigns, priorities, and deadlines
Strong communication and relationship-building skills
Experience supporting employer brand, talent attraction, recruitment marketing, or employee storytelling is preferred
Experience creating social media content, including written content and short-form video
Experience partnering with cross-functional teams such as Talent Acquisition, Marketing, Communications, or HR
Familiarity with electrical construction, construction, engineering, or skilled trades industries is a plus
Ability to read, write, and interpret documents and figures, and operate standard computer systems
Ability to lift and carry items up to 15 pounds occasionally
Must be able to perform the essential functions of the position, with reasonable accommodations as applicable

Benefits

Comp & perks

ESOP – Employee Stock Ownership
401 K
Annual bonus program based upon performance, profitability, and achievement
17 PTO days per year plus 10 paid holidays
3 days of paid sick leave each year
3 days of paid Bereavement leave each year
3 days of paid Jury Duty
Medical, Dental, Vision Insurance
Bonding Leave
Term Life, AD&D Insurance, and Voluntary Life Insurance
Disability Income Protection Insurance
Pre-tax Flexible Spending Plans (Health and Dependent Care)
Charitable Giving Match with our Rosendin Foundation
Full benefits
Employee Stock Ownership Plan