Business Development Lead – South Central Region

Rosina Food Products, Inc.

. Identify, pursue, and develop new foodservice business opportunities throughout the assigned territory .

Posted 10/28/2026full-timeRemote • United StatesSenior💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in foodservice sales and business development, with a strong ability to build and maintain customer relationships while executing strategic sales plans. Proficient in utilizing CRM systems and analyzing market trends to drive revenue growth and profitability.

Highest-signal resume keywords

Foodservice SalesBusiness DevelopmentCustomer Relationship ManagementNegotiation SkillsSales Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales ForecastingMarket AnalysisPromotional Strategy DevelopmentCustomer Needs AssessmentAccount Expansion

Soft Skills

Communication SkillsPresentation SkillsOrganizational SkillsAnalytical SkillsRelationship Building

Tools & Technologies

CRM SystemsSales Reporting ToolsBusiness Technology

Industry Keywords

FoodserviceDistributorsBrokersOperatorsTrade Shows

About the role

Key responsibilities & impact

Identify, pursue, and develop new foodservice business opportunities throughout the assigned territory
Build and maintain relationships with existing customers and expand accounts through additional product categories
Develop and execute strategic territory sales plans focused on revenue growth, profitability, and customer development
Establish and maintain relationships with foodservice brokers, distributors, operators, and key decision-makers
Manage broker relationships and expand broker representation within the region
Negotiate and manage customer programs, promotional activities, and trade spending
Understand customer needs, market trends, and Rosina's product capabilities
Collaborate with customers and internal teams on product development opportunities and customized foodservice solutions
Respond to customer concerns and coordinate timely resolution with internal departments
Represent Rosina at customer meetings, trade shows, industry events, and business development activities
Create annual territory sales plans, sales objectives, promotional strategies, and anticipated expenses
Analyze sales performance, market conditions, customer activity, and competitive trends
Maintain accurate sales forecasts, customer information, and business development activity in the CRM system
Provide regular updates to sales leadership on territory performance, market developments, and opportunities
Partner with Marketing, Culinary, Research & Development, and other departments on products, customer programs, and sales initiatives
Evaluate trade show and promotional event opportunities

Requirements

What you’ll need

Bachelor's degree from an accredited college or university, or 5–10 years of related experience and/or training, or an equivalent combination of education and experience
Strong background in foodservice sales, business development, or related food industry sales
Proven success developing new business, expanding existing accounts, and building long-term customer relationships
Experience working with foodservice distributors, brokers, operators, or similar industry partners
Strong understanding of foodservice market dynamics, sales strategies, and customer needs
Excellent negotiation, communication, presentation, and relationship-building skills
Strong analytical and organizational skills
Experience utilizing CRM systems, sales reporting tools, and business technology
Ability to collaborate effectively with cross-functional teams while independently managing a regional territory
Self-motivated, proactive, and results-oriented approach to business development
Ability and willingness to travel extensively throughout the assigned region
Must currently reside in Northeast Kansas, Missouri, Arkansas, Oklahoma, Texas, or New Mexico
Ability to lift or move items weighing up to 50 pounds occasionally

Benefits

Comp & perks

Competitive annual salary of $115,000–$140,000
Opportunity to manage and grow a strategically important sales territory
Direct involvement in developing new business and strengthening customer partnerships
Collaboration with experienced sales, culinary, marketing, and product development teams
Family-oriented company culture that values relationships, teamwork, and long-term growth
Reasonable accommodations may be made for qualified individuals with disabilities