Email & Lifecycle Marketing Specialist

Rove Concepts

. Execute email marketing campaigns across Rove Concepts and Rove Next .

Posted 9/19/2026full-timeRemote • PortugalJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing email marketing campaigns, optimizing customer journeys, and utilizing CRM tools to enhance customer engagement and retention. Proficient in A/B testing, customer segmentation, and analyzing campaign performance to drive actionable insights.

Highest-signal resume keywords

Email MarketingCustomer SegmentationMarketing AutomationA/B TestingKlaviyo

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingCustomer SegmentationMarketing AutomationA/B TestingBasic HTML

Soft Skills

Analytical SkillsOrganizational SkillsCommunicationAttention to Detail

Tools & Technologies

KlaviyoEmail Marketing Platforms

Industry Keywords

E-CommerceLifecycle Marketing

About the role

Key responsibilities & impact

Execute email marketing campaigns across Rove Concepts and Rove Next
Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
Develop customer segmentation to deliver personalized marketing experiences
Collaborate with Creative and E-Commerce teams on product launches, promotions, and seasonal campaigns
Create, test, and optimize email content, subject lines, layouts, and calls-to-action
Conduct A/B testing to improve engagement, conversion rates, and campaign performance
Monitor campaign performance and prepare regular reports with actionable insights
Maintain email marketing calendars and ensure accurate, timely campaign delivery
Stay current with email marketing, CRM, and lifecycle marketing best practices

Requirements

What you’ll need

2+ years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce business
Experience using email marketing platforms such as Klaviyo or similar
Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns
Basic HTML knowledge for email editing is considered an asset
Strong analytical and organizational skills
Excellent communication and attention to detail

Benefits

Comp & perks

Full-time basis
Remote work arrangement
Employment equity and diversity in the workplace