Rove Concepts

Artificial Intelligence

• Own email and lifecycle marketing as the primary owned channel
• Manage campaign calendar, flows, segmentation, deliverability, and list health in Klaviyo
• Perform quality control on copy, creative, link destinations, offers, and regional versions
• Build AI into daily marketing work and deliver measurable implementations
• Work with the lifecycle and email team, designers, and external ads partner
• Translate marketing results into clear business language, including spend, revenue, and improvements
• Grow flow revenue as a share of total email revenue
• Prevent errors from reaching leadership or customers

Marketing Manager, AI and Lifecycle

• Own email and lifecycle marketing as the primary owned channel, including campaign calendar, flows, segmentation, deliverability, and list health
• Perform quality control on copy, creative, link destinations, offers, and regional versions
• Build AI into daily marketing work and ship practical AI solutions
• Work alongside the lifecycle and email team, designers, and external ads partner
• Translate marketing results into plain business language, including spend, revenue, and improvements
• Build Rove Next's marketing function from the ground up
• Grow flow revenue as a share of total email revenue
• Ensure work reaches leadership without errors
• Deliver measurable AI-enabled work inside the function within 90 days

Marketing Manager – AI and Lifecycle

• Own email and lifecycle marketing as the primary owned channel, including campaign calendar, flows, segmentation, deliverability, and list health
• Use Klaviyo to manage lifecycle marketing
• Perform quality control on copy, creative, link destinations, offers, and regional versions
• Build AI into daily marketing work and ship practical implementations
• Collaborate with the lifecycle and email team, designers, and external ads partner
• Translate marketing results into clear business language, including spend, revenue, and recommended changes
• Initially lead marketing for Rove Next, with potential to expand across the Rove Concepts group
• Grow flow revenue as a share of total email revenue
• Ensure work reaches leadership without errors
• Deliver measurable AI-enabled work within 90 days

Marketing

• Execute email marketing campaigns across Rove Concepts and Rove Next
• Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
• Develop customer segmentation to deliver personalized marketing experiences
• Work closely with Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns
• Create, test, and optimize email content, subject lines, layouts, and calls-to-action
• Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance
• Monitor campaign performance and prepare regular reports with actionable insights
• Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule
• Stay up to date with email marketing, CRM, and lifecycle marketing best practices

Email & Lifecycle Marketing Specialist

Social Media Manager

• Create engaging photo, video, and short-form content for Instagram, TikTok, Pinterest, Facebook, Threads, LinkedIn, and other social platforms
• Plan and maintain social media content calendars across Rove Concepts and Rove Next
• Film, edit, and publish Reels, TikToks, Stories, and other short-form content
• Write compelling captions and social copy aligned with each brand's voice
• Identify emerging trends, sounds, and content opportunities to increase engagement and reach
• Collaborate with the Marketing, Creative, and E-Commerce teams on campaigns, product launches, and seasonal promotions
• Assist with influencer collaborations, user-generated content initiatives, and community engagement
• Monitor content performance and provide recommendations to improve engagement and audience growth
• Maintain a consistent visual identity and brand voice across all social channels

Social Media Content Creator – Portugal

• Execute email marketing campaigns across Rove Concepts and Rove Next
• Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
• Develop customer segmentation to deliver personalized marketing experiences
• Collaborate with Creative and E-Commerce teams on product launches, promotions, and seasonal campaigns
• Create, test, and optimize email content, subject lines, layouts, and calls-to-action
• Conduct A/B testing to improve engagement, conversion rates, and campaign performance
• Monitor campaign performance and prepare regular reports with actionable insights
• Maintain email marketing calendars and ensure accurate, timely campaign delivery
• Stay current with email marketing, CRM, and lifecycle marketing best practices

• Execute email marketing campaigns across Rove Concepts and Rove Next
• Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows
• Develop customer segmentation to deliver personalized marketing experiences
• Work closely with the Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns
• Create, test, and optimize email content, subject lines, layouts, and calls-to-action
• Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance
• Monitor campaign performance and prepare regular reports with actionable insights
• Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule
• Stay up to date with email marketing, CRM, and lifecycle marketing best practices

Social Media Content Creator

• Lead the AI creative marketing strategy across Rove Concepts and Rove Next
• Identify and implement AI tools and workflows that improve creative production, marketing efficiency, and campaign performance
• Create and oversee AI-generated content for digital advertising, social media, email marketing, websites, product launches, and brand campaigns
• Collaborate with designers, copywriters, photographers, videographers, and marketing teams to develop high-quality creative assets using generative AI
• Develop prompts, creative workflows, and brand standards to ensure AI-generated content remains consistent with brand identity
• Work with internal teams to enhance customer engagement through innovative AI-driven marketing initiatives
• Monitor campaign performance and use data-driven insights to optimize creative assets and marketing strategies
• Stay current with emerging AI tools, trends, and best practices, continuously identifying opportunities to improve creative processes
• Train and support internal teams on AI tools, workflows, and best practices

AI Creative Marketing Manager

AI Creative Marketing Manager – Portugal

• Lead the AI creative marketing strategy across Rove Concepts and Rove Next
• Identify and implement AI tools and workflows that improve creative production, marketing efficiency, and campaign performance
• Create and oversee AI-generated content for digital advertising, social media, email marketing, websites, product launches, and brand campaigns
• Collaborate with designers, copywriters, photographers, videographers, and marketing teams to develop high-quality creative assets using generative AI
• Develop prompts, creative workflows, and brand standards to ensure AI-generated content remains consistent with brand identity
• Work with internal teams to enhance customer engagement through innovative AI-driven marketing initiatives
• Monitor campaign performance and use data-driven insights to optimize creative assets and marketing strategies
• Stay current with emerging AI tools, trends, and best practices, identifying opportunities to improve creative processes
• Train and support internal teams on AI tools, workflows, and best practices