Marketing Manager – AI and Lifecycle

Rove Concepts

. Own email and lifecycle marketing as the primary owned channel, including campaign calendar, flows, segmentation, deliverability, and list health .

Posted 9/21/2026full-timeRemote • PortugalMid-LevelSenior💰 $3,500 - $4,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and lifecycle marketing, with a strong focus on campaign management, segmentation, and deliverability. Proven ability to integrate AI solutions into marketing strategies while ensuring high-quality standards and effective communication of results.

Highest-signal resume keywords

Email Marketing OwnershipLifecycle Marketing StrategyKlaviyo ExperienceAI Integration in MarketingEcommerce or DTC Marketing

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingLifecycle MarketingCampaign ManagementSegmentationDeliverabilityQuality ControlAI SolutionsCopywritingCreative DevelopmentOffer Math

Soft Skills

Direct FeedbackCollaboration

Tools & Technologies

KlaviyoShopifyGA4Meta Ads

Industry Keywords

EcommerceDTC MarketingBrand GuidelinesConsidered-Purchase Category

About the role

Key responsibilities & impact

Own email and lifecycle marketing as the primary owned channel, including campaign calendar, flows, segmentation, deliverability, and list health
Perform quality control on copy, creative, link destinations, offers, and regional versions
Build AI into daily marketing work and ship practical AI solutions
Work alongside the lifecycle and email team, designers, and external ads partner
Translate marketing results into plain business language, including spend, revenue, and improvements
Build Rove Next's marketing function from the ground up
Grow flow revenue as a share of total email revenue
Ensure work reaches leadership without errors
Deliver measurable AI-enabled work inside the function within 90 days

Requirements

What you’ll need

Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle
Experience with Klaviyo or a comparable ESP
Evidence that you build with AI yourself rather than assigning it
Fluent, native-level English, written and spoken
Strong eye for copy, creative, link destinations, tone, offer math, and brand quality
Comfortable receiving and giving direct feedback
Nice to have: Furniture, home, or another considered-purchase category with a long buying cycle
Nice to have: Shopify, GA4 and Meta Ads familiarity
Nice to have: Experience holding a team to brand guidelines
Full-time overlap with Pacific or Eastern time is required
Independent contractor status

Benefits

Comp & perks

Shortlisted candidates will be asked to complete a short paid project