Marketing Manager, AI and Lifecycle

Rove Concepts

. Own email and lifecycle marketing as the primary owned channel, including campaign calendar, flows, segmentation, deliverability, and list health .

Posted 9/21/2026full-timeRemote • SpainMid-LevelSenior💰 $3,500 - $4,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in email and lifecycle marketing, utilizing Klaviyo for campaign management and AI integration. Proven ability to translate marketing results into actionable business insights while ensuring high-quality standards and effective collaboration.

Highest-signal resume keywords

Email And Lifecycle MarketingKlaviyo ExperienceAI ImplementationEcommerce Or DTC MarketingQuality Control

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Email MarketingLifecycle MarketingCampaign ManagementSegmentationDeliverabilityQuality ControlData AnalysisRevenue GrowthAI IntegrationVisual Judgment

Soft Skills

Direct FeedbackCollaborationCommunication

Tools & Technologies

KlaviyoShopifyGA4Meta Ads

Industry Keywords

EcommerceDTC MarketingFurnitureHome GoodsConsidered-Purchase Category

About the role

Key responsibilities & impact

Own email and lifecycle marketing as the primary owned channel, including campaign calendar, flows, segmentation, deliverability, and list health
Use Klaviyo to manage lifecycle marketing
Perform quality control on copy, creative, link destinations, offers, and regional versions
Build AI into daily marketing work and ship practical implementations
Collaborate with the lifecycle and email team, designers, and external ads partner
Translate marketing results into clear business language, including spend, revenue, and recommended changes
Initially lead marketing for Rove Next, with potential to expand across the Rove Concepts group
Grow flow revenue as a share of total email revenue
Ensure work reaches leadership without errors
Deliver measurable AI-enabled work within 90 days

Requirements

What you’ll need

Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle
Experience with Klaviyo or a comparable ESP
Evidence of building with AI directly in real work
Fluent, native-level English, written and spoken
Strong visual and quality-control judgment for assets, destinations, tone, and offer math
Comfortable receiving and giving direct feedback
Nice to have: Furniture, home, or another considered-purchase category with a long buying cycle
Nice to have: Shopify, GA4 and Meta Ads familiarity
Nice to have: Experience holding a team to brand guidelines
Full-time overlap with Pacific or Eastern time is required
Independent contractor availability
CV, AI workflow example, pre-shipment quality example, and approximately 60-second voice note required to apply

Benefits

Comp & perks

Shortlisted candidates will be asked to complete a short paid project.