Marketing Manager, AI and Lifecycle

Rove Concepts

. Own email and lifecycle marketing as the primary owned channel .

Posted 9/21/2026full-timeRemote • MexicoMid-LevelSenior💰 $3,500 - $4,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in email and lifecycle marketing, with a strong focus on Klaviyo and AI integration to drive measurable results. Proficient in translating marketing metrics into business insights while ensuring quality control and adherence to brand guidelines.

Highest-signal resume keywords

Email Marketing OwnershipKlaviyo ProficiencyAI ImplementationEcommerce Marketing ExperienceQuality Control Judgment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingLifecycle MarketingCampaign ManagementSegmentationDeliverabilityQuality ControlData AnalysisRevenue GrowthAI IntegrationEcommerce Strategy

Soft Skills

Direct FeedbackCollaborationCommunication

Tools & Technologies

KlaviyoShopifyGA4Meta Ads

Industry Keywords

DTC MarketingEcommerceBrand GuidelinesConsidered-Purchase Category

About the role

Key responsibilities & impact

Own email and lifecycle marketing as the primary owned channel
Manage campaign calendar, flows, segmentation, deliverability, and list health in Klaviyo
Perform quality control on copy, creative, link destinations, offers, and regional versions
Build AI into daily marketing work and deliver measurable implementations
Work with the lifecycle and email team, designers, and external ads partner
Translate marketing results into clear business language, including spend, revenue, and improvements
Grow flow revenue as a share of total email revenue
Prevent errors from reaching leadership or customers

Requirements

What you’ll need

Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle
Klaviyo or a comparable ESP
Evidence that you build with AI yourself rather than assigning it
Fluent, native-level English, written and spoken
Strong visual and quality-control judgment
Comfortable receiving and giving direct feedback
Full-time overlap with Pacific or Eastern time
Nice to have: Furniture, home, or another considered-purchase category with a long buying cycle
Nice to have: Shopify, GA4 and Meta Ads familiarity
Nice to have: Experience holding a team to brand guidelines
CV, two written application examples, and a short voice note required to apply

Benefits

Comp & perks

Shortlisted candidates will be asked to complete a short paid project.