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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing go-to-market strategies, aligning cross-functional teams, and leveraging data-driven insights to enhance pet parent engagement and experience. Proven ability to lead communications strategies and influence senior stakeholders in a dynamic marketplace environment.
Highest-signal resume keywords
10+ Years Experience In Product MarketingB2C Go-To-Market StrategyLifecycle Or CRM LeadershipAnalytical Rigor In Measuring Initiative ImpactStrong Leadership Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarket AnalysisMessaging ArchitectureJourney DocumentationDemand-Side StrategyCross-Channel SystemsGo-To-Market FrameworksCustomer Advocacy ProgramsSegmentationGovernance
Soft Skills
Clear CommunicationInfluencing Senior LeadersProactive Problem SolvingActionable FeedbackCoaching
Tools & Technologies
Data ScienceUX ResearchPerformance MarketingLifecycle MarketingCRM Systems
Certifications & Qualifications
Bachelor’s DegreeMarketing DegreeBusiness Degree
Industry Keywords
MarketplaceTwo-Sided BusinessConsumer DemandOnline MarketplacesPet Parent Engagement
About the role
Key responsibilities & impact- Build and drive consistent go-to-market strategies and initiatives for all pet parent-facing investments
- Own pet parent communications strategy, alignment, and execution
- Own message architecture and journey documentation for every pet parent touchpoint
- Own end-to-end global positioning, messaging, and channel strategies for the pet parent product roadmap and initiatives
- Align executive stakeholders on long-term journey strategy
- Define frameworks, set quality standards, hold alignment, and ensure cohesive execution across teams, brands, markets, and channels
- Partner with Product, UX, Marketing, International, brand, Lifecycle, Performance Marketing, Data Science, UX Research, and Operations teams
- Define and measure pet parent sentiment, feedback, and lived experience, and ensure the company acts on those insights
- Lead strategy for demand-side initiatives including positioning, channels, messaging, sequencing, and measurement across services, brands, and countries
- Develop unified communications strategy covering voice, segmentation, cadence, governance, and quality across UX and non-UX touchpoints
- Align off-platform communications with the active shopper journey in UX
- Establish message pillars and maintain a single source of truth for journey content
Requirements
What you’ll need- 10+ years of experience in product marketing, B2C go-to-market, lifecycle or CRM leadership, product management, marketing, general management, or consulting roles in marketplace, platform, or two-sided business contexts
- Experience partnering with Product, UX, Data Science, and Engineering teams to create and execute shared roadmaps and metrics
- Clear and structured written and verbal communication style
- Ability to influence and partner with senior leaders and diverse teams to drive critical decisions
- Highly proactive and comfortable operating with minimal guidance in uncertain and ambiguous business environments
- Analytical rigor, including modeling and measuring initiative impact, incrementality, and holdout-based measurement
- Strong leadership skills and experience giving actionable feedback and coaching
- Comfortable working across US Pacific Time and Europe Central European Time timezones
- Bachelor’s degree
- Marketing or business degrees preferred
- Preferred: experience in online marketplaces with a meaningful consumer demand side
- Preferred: track record of growing marketplace demand side at scale
- Preferred: lifecycle or CRM programs as a cross-channel system, including next best action or triggered journey work
- Preferred: building go-to-market frameworks from scratch and driving adoption
- Preferred: customer advocacy, community, or advisory programs
Benefits
Comp & perks- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually
- Access to AI tools for every team member