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Rover.com

Lead Data Analyst, Marketing, SEM

Rover.com

. Lead paid search analytics for Rover globally .

Posted 9/19/2026full-timeBarcelona • SpainSenior💰 €57,020 - €69,115 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in advanced SQL and statistical analysis using Python or R, with a strong focus on experimental design, A/B testing, and marketing attribution. Capable of leading large analytical initiatives and translating complex data insights into actionable business strategies.

Highest-signal resume keywords
Advanced SQLStatistical Analysis in Python or RExperimental Design and A/B TestingMarketing Attribution and Acquisition EconomicsData Visualization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Analytics ExperienceStatistical AnalysisExperimental DesignA/B TestingCausal InferenceGeo-Based MethodsData ModelingMarketing Mix ModelingCustomer LTV ModelingAI Tooling
Soft Skills
Clear CommunicationStakeholder ManagementInfluencing StrategyMentoring AnalystsBuilding Data Narratives
Tools & Technologies
SQLPythonRData Visualization ToolsAnalytics Engineering
Industry Keywords
Paid Search AnalyticsAcquisition OptimizationCustomer Acquisition Cost (CAC)Lifetime Value (LTV)Return on Ad Spend (ROAS)Multibrand BusinessesInternational MarketsTwo-Sided Marketplace

Tech Stack

Tools & technologies
PythonSQL

About the role

Key responsibilities & impact
  • Lead paid search analytics for Rover globally
  • Shape measurement and acquisition optimization across Rover's brands and markets
  • Guide bidding and investment across brands by evaluating spend allocation, marginal returns, LTV, and payback
  • Help SEM teams assess cross-brand cannibalization and identify incremental growth opportunities
  • Design and analyze channel tests, geo-split experiments, and multibrand tests
  • Select appropriate methods, assess statistical power and uncertainty, and turn results into bidding and spending recommendations
  • Diagnose changes in acquisition cost, conversion, and ROAS
  • Translate auction dynamics, customer behavior, and marketplace conditions into actionable recommendations
  • Reconcile platform and internal measurement and distinguish attributed results from incremental growth
  • Build trusted dashboards and partner with engineering and Data Science on data quality, conversion signals, and customer-value inputs
  • Own the SEM analytics roadmap and prioritize initiatives by business impact
  • Build learning agendas for markets and lead stakeholders toward evidence-based decisions
  • Mentor analysts, review SQL and analytical methods, and develop reusable tools and documentation
  • Collaborate with SEM leaders, Finance, Data Science, and Analytics Engineering

Requirements

What you’ll need
  • 6+ years of analytics experience
  • Advanced SQL
  • Strong statistical analysis skills in Python or R
  • Experience reviewing others' code and collaborating with engineering on data models
  • Proven experimental design and A/B testing experience
  • Experience applying causal inference or geo-based methods and explaining their limitations
  • Experience independently leading large analytical initiatives
  • Ability to manage stakeholder expectations and timelines
  • Ability to influence strategy across functions
  • Clear communication with technical and non-technical audiences
  • Ability to shape compelling data narratives through analysis and data visualization
  • Strong understanding of marketing attribution and acquisition economics, including CAC, LTV, ROAS, and payback (nice to have)
  • Experience with multibrand businesses, international markets, or a two-sided marketplace (nice to have)
  • Experience with marketing mix modeling, customer LTV modeling, or dbt (nice to have)
  • Experience using AI tooling (nice to have)

Benefits

Comp & perks
  • Long-term incentive plan with a company performance-based cash payout
  • Pension plan
  • Private medical insurance
  • 25 days PTO
  • Meal allowance and flexible compensation plan (transport and nursery)
  • Gym membership
  • €450 to cover the costs associated with the adoption of a pet
  • Annual €150 wellness reimbursement
  • Flexible work hours
  • Snacks and fresh fruit in the kitchen
  • Regular team activities, events, game nights, and more
  • Dog-friendly office