FREE ACCESS
5,000–10,000 jobs/day
See all jobs on Scoutfield
Search thousands of fresh jobs every day.
Discover
- Fresh listings
- Fast filters
- No subscription required
Create a free account and start exploring right away.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading paid media strategy across multiple platforms, managing substantial budgets, and optimizing campaigns to achieve customer acquisition and brand awareness goals. Proficient in data analysis and reporting, with a strong understanding of metrics such as ROAS, CAC, and LTV.
Highest-signal resume keywords
Paid Media StrategyBudget ManagementCampaign OptimizationData AnalysisAgency Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Paid SocialCampaign ExecutionGeo-Uplift TestingEcommerce MetricsCross-Channel Creative Consistency
Soft Skills
Collaborative AbilityPresentation Skills
Tools & Technologies
Meta Ads ManagerTikTok Ads ManagerSaaS ToolsPythonScripts
Certifications & Qualifications
Bachelor's DegreeMaster's Degree (Preferred)
Industry Keywords
CACLTVROASInfluencer MarketingMarketplace Brands
Tech Stack
Tools & technologiesPython
About the role
Key responsibilities & impact- Lead paid media strategy across Meta, TikTok, Reddit, and emerging platforms such as Twitch
- Manage full-funnel budgets across direct-response and upper-funnel brand campaigns
- Own new-customer and awareness goals across the US, Canada, UK, and emerging EU markets while managing CAC against LTV-based payback targets
- Plan, build, and optimize paid social campaigns in Meta Ads Manager and TikTok Ads Manager
- Own budget pacing, audience strategy, and creative testing
- Boost high-performing organic posts and creator content in partnership with the Brand Social team
- Maintain a shared campaign calendar aligned with influencer and brand social launches
- Brief creative and run structured testing across taglines, formats, and audiences
- Report on CAC, ROAS, reach, impressions, and engagement rate and provide recommendations to leadership
- Track platform changes and best practices across Meta, Reddit, Snapchat, and TikTok
- Translate platform developments into media-buying and influencer partnership guidance
- Collaborate with Brand, Influencer, and PR teams to maintain consistent messaging
- Run incrementality tests, including geo-uplift studies and MMM holdouts, with Marketing Analytics teammates
- Manage paid social agency relationships and hold agencies accountable for strategy, execution, and performance
- Report to the Director of Upper Funnel Marketing
Requirements
What you’ll need- 8+ years managing $5M+ paid social budgets across Meta, Reddit, Snapchat and TikTok
- Experience executing campaigns across the US and international regions, specifically Canada, the UK, and the EU
- Comfortable presenting to senior stakeholders and translating platform jargon into clear, high-level recommendations
- Bachelor's degree required
- Master's degree in a quantitative or business field is a plus
- Equivalent work experience counts too
- Direct experience managing agencies, running RFP processes, validating their work, and holding them accountable
- Experience working alongside influencer and creator marketing
- Understanding of paid social, paid partnerships, whitelisting, and usage rights
- Track record with ecommerce or marketplace brands
- Fluency in ROAS, CAC, LTV, CPM, awareness, and consideration metrics
- Hands-on experience implementing geo-uplift testing and turning MMM results into action
- Strong grasp of the customer journey and cross-channel creative consistency
- Data-backed perspective on channel and creative best practices
- Fluency in platform ad policies and FTC disclosure requirements for creator and whitelisted content
- Collaborative ability to work with Brand and Marketing Data Science teams
- Experience using scripts, Python, SaaS tools, and AI for workflow automation
- Experience with pet or on-demand marketplace brands specifically is a nice-to-have
Benefits
Comp & perks- Competitive compensation
- 401k match
- Long-term incentive plan with a company performance-based cash payout
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Pet benefits, including $1000 toward adopting your first dog or cat
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
- Regular team activities performed in-person and virtually