Product Manager, SEO, Answer Engine Optimization

Rover.com

. Join Rover’s Discovery team focused on scalable, diversified product-led growth across channels .

Posted 10/2/2026full-timeSeattle • Washington • United StatesMid-LevelSenior💰 $108,694 - $135,867 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO, AEO, and product management, with a strong ability to analyze data, drive cross-functional collaboration, and implement AI-assisted workflows for growth. Proven track record in launching successful landing pages and optimizing for organic visibility while maintaining high-quality standards.

Highest-signal resume keywords

SEO ExperienceProduct ManagementData AnalyticsAI Tools ProficiencyCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOData AnalyticsSQLExcelGoogle SheetsTestingFunnel AnalysisProduct ManagementTechnical Optimization

Soft Skills

Organizational SkillsAnalytical SkillsCommunication SkillsCreativityCuriosity

Tools & Technologies

Marketing TechnologyTracking ToolsAI-Assisted WorkflowsSpreadsheets

Industry Keywords

Growth ProductMulti-Brand OptimizationCustomer InsightsMarket KnowledgeExperimentation

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Join Rover’s Discovery team focused on scalable, diversified product-led growth across channels
Lead Rover-wide AEO and SEO growth as a product surface
Perform analysis, reporting, prioritization, and stakeholder management
Own and autonomously launch new landing pages to grow organic and answer-engine visibility and new bookings
Discover emerging AEO/SEO opportunities and focus areas
Evaluate opportunities against other business priorities
Work with development, content, design, analytics, and international teams to execute projects
Research ideas and formulate concrete proposals
Set up and execute tests and measure test results
Build and use AI-assisted workflows for opportunity discovery, answer-engine visibility tracking, analysis and reporting, page QA, and test design
Own the accuracy, quality, and outcomes of shipped work

Requirements

What you’ll need

5+ years of SEO experience spanning technical, content, international, and multi-brand optimizations, as well as experience with, or a demonstrated point of view on, answer-engine optimization
2+ years of product management or project management experience
Experience partnering with UX and engineering to bring features to life
Experience driving and navigating cross-functional collaboration to move forward outcomes
Experience with testing, funnel analysis, and data analytics
Excellent organizational, analytical, and communication skills
Comfort with SQL and using spreadsheets to model opportunities (Excel/Google Sheets)
Experience in growth product and familiarity with marketing technology and tracking tools
Hands-on experience using LLMs or other AI tools to improve your own work and sound judgment about what needs human verification
BS in Marketing, Computer Science, Mathematics, Economics, or a related technical field or equivalent practical experience
Curiosity and enthusiasm for growing Rover’s business
Hypothesis-driven thinking, research, and experimentation
Ability to partner with content and engineering to set a long-term vision and break it down into smaller investments
Passion for understanding customers and their needs on both sides of the marketplace
Creativity in exploring growth tactics across multiple channels
Ability to derive insights from data and use them to make decisions and drive growth
Ability to build repeatable AI-assisted workflows, document them for reuse, and verify outputs
Market and competition knowledge
Bias toward action, collaboration, disambiguation, and simplification
Passion for Rover’s mission and values

Benefits

Comp & perks

Competitive compensation
401k match
Long-term incentive plan with a company performance-based cash payout
Flexible PTO
Competitive benefits package, including medical, dental, and vision insurance
Commuter benefits
Bring your dog to work (and unlimited puppy time)
Pet benefits, including $1000 toward adopting your first dog or cat
Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
Regular team activities performed in-person and virtually