Manager, Brand & Product Marketing

Royal Caribbean Group

. Deliver campaign materials and rollout based on the campaign mix developed with the Director, Channel Sales and key stakeholders, including translations where required .

Posted 10/8/2026full-timeUnited StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in campaign execution and marketing strategy within the service industry, with a strong focus on stakeholder collaboration and brand integrity. Proficient in managing digital marketing channels and analyzing campaign performance to drive customer acquisition.

Highest-signal resume keywords

Campaign ExecutionStakeholder Relationship ManagementDigital Marketing StrategyProficiency in English and MandarinExperience in the Travel Industry

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingSocial Media ManagementCampaign PlanningContent DevelopmentBudget Management

Soft Skills

Strong Communication SkillsProactive InitiativeTeam CollaborationAmbition

Tools & Technologies

WeChatLittle Red BookDigital Marketing Platforms

Certifications & Qualifications

Bachelor’s Degree in Marketing

Industry Keywords

Service IndustryLuxury BrandsTourismCruiseAirlineHotel

About the role

Key responsibilities & impact

Deliver campaign materials and rollout based on the campaign mix developed with the Director, Channel Sales and key stakeholders, including translations where required
Champion Asia market campaigns across email, advertising, direct mail, venues, and internal communications to ensure on-message, on-brand execution
Support the Director, Channel Sales in designing and implementing Asia marketing strategy
Collaborate with internal and external stakeholders to implement marketing activities
Coordinate the appointed PR agency and PR activities across the Asia region
Coordinate the Shanghai-based digital agency’s WeChat and Little Red Book accounts and support development and growth plans for China
Maintain Silversea brand integrity from a design-oriented perspective
Contribute ideas to marketing and PR teams to drive revenue and customer acquisition
Contribute to ongoing content programs supporting email marketing and social media calendars
Coordinate ship visits with journalists in Singapore and journalist sailings worldwide with PR and global teams
Maintain accurate budgets, campaign planners, and critical path schedules
Serve as first point of contact for Asia trade marketing co-ops and coordinate their review, approval, and implementation
Report marketing data and results and develop insights and strategies to improve conversion
Lead the local social media agency and build official online channels such as WeChat
Support additional APAC marketing duties, including AUNZ and global initiatives

Requirements

What you’ll need

Bachelor’s degree in Marketing or similar discipline
Minimum of three years’ experience in a marketing team within the service industry (e.g. tourism, cruise, airline, hotel)
Proven track record in campaign execution (brief to rollout), including email and social media
Exposure to a sales-oriented environment
Proactive and ambitious, used to working in a fast-paced team environment
Ability to work independently and demonstrate initiative
Strong communication and stakeholder relationship skills
Excellent verbal and written communication skills
Proficiency in both English and Mandarin
Experience working with luxury or premium brands is desirable
Knowledge of the travel industry is desirable
Knowledge of another Asian language is desirable