PR Specialist, Earned Media – Digital PR

RR Digital

. Own execution of assigned campaigns by organizing briefs, drafting materials, building targeted outlet lists, conducting outreach, following up, managing responses, and reporting results.

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSenior💰 $60,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing PR campaigns, including pitching media, drafting compelling materials, and managing client relationships. Proficient in digital PR strategies and media monitoring, with a strong ability to analyze campaign outcomes and refine processes.

Highest-signal resume keywords

Media Relations ExperienceCampaign ManagementWriting and Editing SkillsDigital PR ExpertiseLegal PR Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionPress Release DraftingStory PitchingMedia OutreachData-Driven Storytelling

Soft Skills

Strong OrganizationAccountabilityClient CommunicationJudgment and Discretion

Tools & Technologies

Muck RackCisionPR NewswireMedia Monitoring Platforms

Industry Keywords

Public RelationsEarned MediaCorporate CommunicationsLitigation PRAdvocacy

About the role

Key responsibilities & impact

Own execution of assigned campaigns by organizing briefs, drafting materials, building targeted outlet lists, conducting outreach, following up, managing responses, and reporting results.
Pitch journalists, editors, podcast producers, newsletter writers, and other relevant publishers with individualized, newsworthy angles.
Maintain and grow authentic media relationships.
Draft and edit press releases, story pitches, attorney commentary, statements, interview briefs, thought-leadership materials, and client updates.
Identify proactive opportunities from breaking news, litigation developments, public records, client milestones, and timely trends.
Support digital PR campaigns promoting original research, surveys, useful resources, and data-driven stories.
Coordinate outreach sequencing, exclusives, and embargoes when appropriate.
Collaborate with SEO and link-building colleagues to connect editorial opportunities with relevant content and audience goals.
Coordinate attorneys and clients for interviews, approvals, and time-sensitive journalist requests.
Maintain accurate calendars, status updates, and campaign records.
Monitor and distinguish independent earned coverage, wire syndication, editorial mentions and links, referral activity, and other campaign outcomes.
Help refine processes, reporting templates, campaign intake, and cross-team workflows.
Handle confidential and sensitive legal and survivor-advocacy matters with care, accuracy, sound judgment, and discretion.
Advance assigned client campaigns from approved strategy to timely, accurate materials and sustained outreach with limited oversight.
Provide dependable client and internal-team updates and reporting that distinguishes coverage types and actual value.

Requirements

What you’ll need

Roughly 3 to 5 years of hands-on PR/media relations experience, preferably in an agency or other fast-moving, multi-account environment; candidates with equivalent experience are welcome.
Demonstrated experience independently pitching media, following up appropriately, managing inquiries, and contributing to genuine earned coverage (not only drafting releases or distributing them).
Excellent writing, editing, and news judgment, including the ability to translate technical or sensitive material into accurate, compelling stories.
Strong organization and accountability: able to move several live campaigns forward, manage approvals and deadlines, and communicate progress without constant supervision.
Confidence working with clients, subject-matter experts, journalists, and colleagues across different functions.
Understanding of editorial independence and the distinctions among earned media, sponsored content, and press release distribution.
Experience in legal or litigation PR, public affairs, corporate communications, advocacy, consumer issues, or other high-stakes/regulated fields.
Experience with digital PR, data-led outreach, surveys, original research, online editorial publishers, newsletters, or podcasts.
Familiarity with Muck Rack, Cision, PR Newswire, media monitoring platforms, and media contact databases.
Working understanding of how editorial mentions, relevant links, referral traffic, SEO, and brand visibility intersect; prior link-building production experience is not required.
Experience creating concise, client-ready coverage reports and identifying actionable lessons from campaign results.

Benefits

Comp & perks

401(k): Match 100% of employee contributions up to 4%
Unlimited Manager-Approved Paid Time Off
Health Insurance: Aetna PPO & EPO options (Subsidized $300 per month)
Dental & Vision Insurance: Guardian
Company-provided MacBook
Fully Remote