Sales Development Representative

RR Donnelley

. Set qualified appointments with new clients to drive sales growth .

Posted 10/7/2026full-timeRemote • Wisconsin • United StatesJuniorMid-Level💰 $45,300 - $65,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lead generation and prospecting techniques, utilizing Salesforce CRM to manage a high-value sales pipeline. Strong communication and organizational skills support effective collaboration with sales teams and the delivery of a top-class customer experience.

Highest-signal resume keywords

Lead GenerationSalesforce CRM ProficiencyCold Calling ExperienceProspecting TechniquesDigital Marketing Services Focus

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead GenerationProspecting TechniquesSalesforce CRMCold CallingSales Technology Tools

Soft Skills

Excellent Communication SkillsTime ManagementOrganizational SkillsPositive AttitudeAdaptability

Tools & Technologies

Salesforce

Industry Keywords

Sales GrowthTelemarketingDigital Marketing ServicesCustomer ExperienceBusiness Objectives

About the role

Key responsibilities & impact

Set qualified appointments with new clients to drive sales growth
Generate interest in discovery meetings with established RRD Sales Executives
Initiate contact with prospective clients using proven prospecting techniques
Identify multiple contact points within target accounts
Position the value proposition of RRD products and services
Conduct online research into prospects' business objectives
Generate a high-value sales pipeline through strategic and targeted prospecting
Collaborate with the sales team to develop target prospect lists
Develop and manage a prospect pipeline while providing a top-class customer experience
Transition leads to the sales team after the first discovery meeting
Use Salesforce for all lead-generation activities
Meet with Sales Leaders to evaluate strategy
Focus exclusively on lead generation; not responsible for later sales-cycle stages

Requirements

What you’ll need

Associate's degree in Business, Communications, or a related field preferred; minimum High School or GED
2+ years of sales and telemarketing experience, emphasizing cold calling
Preferred focus on digital marketing services
Proven track record of meeting or exceeding lead generation targets
Proficiency in Salesforce CRM and other sales technology tools
Excellent written and verbal communication skills
Strong time management and organizational skills
Ability to work independently and as part of a team
Demonstrated proficiency in prospecting techniques and lead-generation strategies
Experience with email, phone, and social media outreach
Strong research skills for identifying potential clients and understanding business needs
Ability to handle objections and maintain a positive attitude in the face of rejection
Adaptability to changing market conditions and evolving sales strategies
Professional demeanor and customer-focused approach
Successful completion of a pre-employment background and drug screen
Ability to work remotely

Benefits

Comp & perks

Medical, dental, and vision coverage
Paid time off
Disability insurance
401(k) with company match
Life insurance
Voluntary supplemental insurance coverages
Parental leave
Adoption assistance
Tuition assistance
Employer/partner discounts
Bonus, commission, or incentive program may be included in total compensation