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Senior Marketing and Communications Associate
RR Donnelley. Support the Firm’s InterAction CRM platform and Vuture email marketing platform .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing CRM and email marketing platforms, with a strong focus on data integrity, compliance with global data privacy regulations, and effective communication strategies. Proficient in data analysis and reporting, ensuring accurate and targeted marketing efforts.
Highest-signal resume keywords
InterAction CRM ExperienceVuture Email Marketing ExperienceData Analysis and ReportingAdvanced Excel ProficiencyCompliance with Data Privacy Regulations
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CRM ManagementEmail MarketingData Change ManagementList ManagementData HygieneCampaign Performance MonitoringBusiness Development ReportingContact List IntegrityDuplicate CleansingRecord Updates
Soft Skills
Attention to DetailHighly OrganizedAbility to Work IndependentlyDeadline Management
Tools & Technologies
InterActionVutureMS OfficeEmail Campaign Tools
Industry Keywords
Data Privacy RegulationsMarketing CommunicationsBusiness DevelopmentEmail CampaignsKPI Analysis
About the role
Key responsibilities & impact- Support the Firm’s InterAction CRM platform and Vuture email marketing platform
- Review and validate daily contact updates in the Data Change Management Inbox
- Create and manage Marketing and Working List folders
- Build complex searches to generate targeted contact lists
- Manage list imports and exports
- Develop and format Business Development reports
- Extract, analyze, and report data from CRM and email marketing systems
- Manage unsubscribe requests in compliance with the Firm’s privacy policy
- Maintain compliance with global data privacy regulations
- Maintain the integrity of critical contact lists for events and mailing communications
- Build subsidiary company trees, research new contacts, and perform periodic data checks
- Develop and execute data-hygiene schedules, including duplicate cleansing, record updates, country-field standardization, and address-data merging
- Process employee hires and departures in the CRM system
- Support day-to-day administration of the Vuture platform, including basic user account setup and troubleshooting
- Escalate permissions and system-level configuration changes
- Partner with Marketing, Business Development, Communications, and IT on effective, on-brand, data-accurate communications
- Create, test, and deploy email campaigns, newsletters, and other Firm communications
- Monitor and analyze campaign performance and KPIs
- Integrate Vuture campaigns and forms with InterAction lists, contacts, and fields
Requirements
What you’ll need- Bachelor’s degree in Marketing, Communications or related field preferred
- Experience with CRM and Email Marketing platforms
- Three years of InterAction experience
- One year of eMarketing experience
- Vuture experience preferred
- Proficient with MS Office applications
- Advanced proficiency with Excel preferred
- Strong attention to detail and highly organized
- Ability to work independently, meet multiple tight deadlines, and deliver detailed and accurate work product
- Successful completion of a pre-employment background and drug screen
- Ability to work Monday through Friday, 9:00 AM–6:00 PM EST
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Paid time off
- Disability insurance
- 401(k) with company match
- Life insurance
- Voluntary supplemental insurance coverages
- Parental leave
- Adoption assistance
- Tuition assistance
- Employer/partner discounts
- Potential sign-on bonus
- Overtime pay
- Shift differential
- Call-in pay
- Stand-by pay