PR & Content Specialist

RR46 Family of Companies

. Work with an integrated team of marketing professionals to achieve client communication objectives .

Posted 10/14/2026full-timeCalgary • CanadaMid-LevelSenior💰 CA$50,000 - CA$65,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content marketing, social media management, and public relations, with a strong ability to create engaging content tailored to diverse audiences. Proficient in SEO best practices and analytics tools to drive audience engagement and optimize content performance.

Highest-signal resume keywords

Content MarketingSocial Media ManagementSEO Best PracticesWriting and Editing SkillsAnalytics Tools

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content DevelopmentSEO ExperienceCopywritingContent SchedulingAudience Engagement

Soft Skills

Organizational SkillsAdaptabilityRelationship BuildingProactive Identification

Tools & Technologies

Content Management SystemsSocial Media PlatformsAnalytics ToolsScheduling Tools

Industry Keywords

Public RelationsCommunicationsJournalismMarketingAgriculture Experience

About the role

Key responsibilities & impact

Work with an integrated team of marketing professionals to achieve client communication objectives
Plan and implement owned content, including blogs, long-form articles, sponsored content and social media
Build and maintain relationships with key industry media
Develop monthly social media content calendars aligned with client goals, brand voice, campaign priorities and seasonal opportunities
Support community management by monitoring comments, messages, audience engagement and relevant conversation opportunities
Translate complex or technical information into clear, accurate and relevant content
Identify social media trends, platform updates, content formats and timely storytelling opportunities
Apply SEO best practices to website articles, blog content, headlines, metadata and digital copy
Maintain brand consistency across audience touchpoints
Collaborate with strategy, creative and account teams on cohesive storytelling and unified execution
Build relationships with internal teams and external partners
Drive audience growth, engagement and community loyalty across key social platforms
Use analytics tools to assess performance and identify optimization opportunities
Analyze campaign performance across owned media channels and deliver strategic insights
Communicate performance, opportunities and recommendations clearly across disciplines

Requirements

What you’ll need

Bachelor’s degree in communications, marketing, journalism, public relations, or a related field
3-5 years of experience in public relations, content marketing, social media, communications, journalism, copywriting, or a related role
Strong writing, editing and proofreading skills
Ability to adapt tone and style for different audiences, platforms and content objectives
Experience developing social media content calendars and managing content scheduling
Comfortable writing for social media, websites, articles, sponsored content and more
Strong organizational skills and ability to manage multiple projects, deadlines, content workflows and stakeholders
Ability to turn complex, technical, or industry-specific information into clear, useful and engaging content
Familiarity with social media platforms, scheduling tools, content management systems and best practices
Proactive identification of content opportunities and process improvements
SEO experience, including keyword research and on-page optimization, is considered an asset
Agency and/or agriculture experience is considered a strong asset

Benefits

Comp & perks

Health, dental, and vision benefits
Automatic 3% RRSP contributions on an annual basis
Health spending account
Health reimbursements
Cell phone reimbursements
Hybrid working environment
Training to help employees succeed