RR46 Family of Companies

Planner

• Lead integrated media planning from client brief through recommendation, activation, optimization and reporting
• Translate business and marketing objectives into media strategies, audience approaches, channel roles and measurable KPIs
• Build full-funnel plans across endemic agricultural media, programmatic, paid social, paid search, digital video, audio, print and other channels
• Work with the Digital Strategist and Media Buyer to build, activate and steward campaigns
• Partner on audience development, platform strategy, measurement, activation and optimization
• Research and implement new digital technologies, formats and best practices
• Analyze target audiences, including characteristics, purchasing behaviors and media habits
• Serve as day-to-day media lead for assigned accounts and present recommendations to clients
• Meet with clients to discuss projects, advertising strategies and target audiences
• Write and manage vendor RFPs and evaluate proposals
• Develop media flowcharts, investment allocations, tactical recommendations and performance projections
• Maintain relationships with media partners and monitor inventory, rates, capabilities and audience data
• Negotiate integrated, multichannel media packages, rates, added value and terms
• Establish measurement frameworks, reporting plans, KPIs, tracking requirements and benchmarks before launch
• Capture, measure and interpret paid and traditional media data
• Analyze campaign performance and develop optimization recommendations and actionable insights
• Present media plans, performance results and optimization recommendations
• Advise account and creative teams on effective media combinations
• Coordinate with Account Management, Creative, Analytics, Marketing, PR and Content, Project Management and Finance teams
• Develop points of view on media valuation, emerging formats and industry shifts
• Contribute media expertise to new business pitches and client growth opportunities
• Mentor and train Media Planners and Media Coordinators, with growing team oversight responsibilities
• Lead media planning and strategy across a portfolio of agriculture and food clients

Senior Media Planner