Senior Media Buyer/Planner

RR46 Family of Companies

. Develop integrated traditional and digital media plans connecting client business objectives, audience insights, channel selection, timing and budgets .

Posted 11/5/2026full-timeRemote • United StatesSenior💰 $75,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing integrated media plans that align with client objectives and audience insights, while effectively managing budgets and campaign performance. Strong negotiation and relationship-building skills are essential for collaborating with partners and mentoring junior team members.

Highest-signal resume keywords

Media PlanningNegotiation SkillsAudience ResearchCampaign ManagementMicrosoft Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media BuyingDigital MediaTraditional MediaPerformance MeasurementBudget Management

Soft Skills

Analytical SkillsRelationship BuildingPresentation SkillsOrganizationCollaboration

Tools & Technologies

Media Research ToolsPlanning ToolsReporting Tools

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Agricultural AudiencesAudience TargetingCampaign OptimizationClient StrategyRFPs

About the role

Key responsibilities & impact

Develop integrated traditional and digital media plans connecting client business objectives, audience insights, channel selection, timing and budgets
Research target audiences, purchasing behaviors and media habits to identify opportunities to reach agricultural audiences
Evaluate media channels, partners, technologies and formats and recommend approaches to strengthen reach, engagement and campaign results
Negotiate media rates, placements, added value and terms with partners
Manage media bookings, insertion orders, schedules and material deadlines
Monitor campaign delivery, spending and performance; recommend optimizations, budget adjustments and makegoods
Partner with Marketing Analytics on measurement requirements, tracking and campaign-result recommendations
Maintain media budgets and buying records, supporting forecasting, invoice reconciliation and billing-discrepancy resolution
Build media partner relationships and maintain knowledge of audience data, circulation, reach, inventory and emerging opportunities
Collaborate with Account Management, Creative, PR & Content and other disciplines on broader client strategy
Prepare and present media plans, buying recommendations and performance reports
Mentor junior team members through guidance, feedback and knowledge sharing
Contribute media expertise to presentations, pitches, proposals and RFPs
Demonstrate AdFarm’s values and contribute to special projects as required

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Media or a related field, or an equivalent combination of education and relevant experience
5+ years of progressive media planning and buying experience, preferably within an agency
Demonstrated experience independently developing integrated media plans, negotiating buys and managing campaigns and budgets
Strong working knowledge of traditional and digital media, including channel selection, audience targeting, buying approaches and performance measurement
Experience with agricultural or rural audiences is an asset
Strong analytical skills, with the ability to turn audience research and campaign data into clear recommendations
Proficiency in Microsoft Office, particularly Excel, and familiarity with media research, planning, buying and reporting tools
Relevant platform certifications, such as Google Ads, are an asset
Strong negotiation, relationship-building and presentation skills, with confidence explaining recommendations to clients and colleagues
Excellent organization and attention to detail, with the ability to manage multiple campaigns, budgets and deadlines
A collaborative, self-motivated approach, sound judgment and a willingness to mentor others
Adaptability, a positive attitude and a sense of humor in a fast-paced agency environment

Benefits

Comp & perks

Team training to help employees succeed