Senior Media Planner

RR46 Family of Companies

. Lead integrated media planning from client brief through recommendation, activation, optimization and reporting .

Posted 9/22/2026full-timeUnited StatesSenior💰 $80,000 - $85,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in integrated media planning and strategy, with a strong focus on audience analysis, campaign optimization, and performance analytics. Proficient in managing media budgets, vendor negotiations, and developing actionable insights to drive business outcomes.

Highest-signal resume keywords

Integrated Media PlanningAudience AnalysisCampaign OptimizationMedia Buying ExperienceAdvanced Proficiency in Microsoft Excel

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningPerformance AnalyticsMedia MathRFP ManagementNegotiation SkillsBehavioral TargetingBudget ReconciliationDigital Media StrategyAd ServingReporting Tools

Soft Skills

Strong Presentation SkillsAttention to DetailOrganizational SkillsCollaborative ApproachService-Oriented Mindset

Tools & Technologies

Microsoft PowerPointAd PlatformsMedia Research Tools

Industry Keywords

Agriculture MediaB2B MediaEndemic Media PartnersDigital MediaTraditional Media

About the role

Key responsibilities & impact

Lead integrated media planning from client brief through recommendation, activation, optimization and reporting
Translate business and marketing objectives into media strategies, audience approaches, channel roles and measurable KPIs
Build full-funnel plans across endemic agricultural media, programmatic, paid social, paid search, digital video, audio, print and other channels
Work with the Digital Strategist and Media Buyer to build, activate and steward campaigns
Partner on audience development, platform strategy, measurement, activation and optimization
Research and implement new digital technologies, formats and best practices
Analyze target audiences, including characteristics, purchasing behaviors and media habits
Serve as day-to-day media lead for assigned accounts and present recommendations to clients
Meet with clients to discuss projects, advertising strategies and target audiences
Write and manage vendor RFPs and evaluate proposals
Develop media flowcharts, investment allocations, tactical recommendations and performance projections
Maintain relationships with media partners and monitor inventory, rates, capabilities and audience data
Negotiate integrated, multichannel media packages, rates, added value and terms
Establish measurement frameworks, reporting plans, KPIs, tracking requirements and benchmarks before launch
Capture, measure and interpret paid and traditional media data
Analyze campaign performance and develop optimization recommendations and actionable insights
Present media plans, performance results and optimization recommendations
Advise account and creative teams on effective media combinations
Coordinate with Account Management, Creative, Analytics, Marketing, PR and Content, Project Management and Finance teams
Develop points of view on media valuation, emerging formats and industry shifts
Contribute media expertise to new business pitches and client growth opportunities
Mentor and train Media Planners and Media Coordinators, with growing team oversight responsibilities
Lead media planning and strategy across a portfolio of agriculture and food clients

Requirements

What you’ll need

Bachelor’s degree in marketing, media or a related field preferred
Approximately 5–8+ years of media planning experience, ideally within an agency environment
Media buying experience is a plus
Experience leading integrated media plans and managing campaigns from strategy through reporting
Expertise across integrated traditional and digital media planning, including ad serving, behavioral targeting and performance analytics
Working knowledge of publishers and endemic media partners; agriculture or B2B media experience strongly preferred
Knowledge of media math and financial management, including CPM, CPC, CPL, reach, frequency, pacing and budget reconciliation
Experience managing RFPs, negotiating vendor proposals and securing competitive rates and added value
Strong quantitative and analytical skills
Ability to turn complex information into concise, persuasive client recommendations
Strong presentation skills and confidence communicating with senior clients and internal leaders
Excellent attention to detail, organization and ownership across multiple accounts, deadlines and budgets
Ability to lead collaboratively and proactively
Advanced proficiency in Microsoft Excel and PowerPoint
Experience using ad platforms, reporting tools and media research tools
Genuine curiosity about agriculture and willingness to learn complex agricultural audiences and purchasing journeys
Comfort working in categories where conversion paths are not always direct or easily attributable
Ability to balance trusted endemic media partnerships with data-driven digital opportunities
Ability to connect media performance to business outcomes
Collaborative, accountable and service-oriented approach
Commitment to AdFarm’s values

Benefits

Comp & perks

Health benefits
Dental benefits
Vision benefits
Automatic annual 3% 401k contributions
Health Spending Account match
Health reimbursements
Cell phone reimbursements
Hybrid working environment
Collaborative, high-performing team environment