VP of PR, Social Media & Content Strategy

RR46 Family of Companies

. Set the strategic vision and direction for PR, social media, and content strategy capabilities .

Posted 10/12/2026full-timeUnited StatesLead💰 $120,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in public relations, social media, and content marketing, with a strong focus on strategic direction, team leadership, and client relationship management. Proven ability to connect communications strategies to business outcomes and leverage data insights for continuous improvement.

Highest-signal resume keywords

Public Relations ExpertiseCrisis Communications ManagementMedia RelationsContent Strategy DevelopmentLeadership in Agency Environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content MarketingStrategic CommunicationsReputation ManagementCampaign Performance AnalysisStorytellingSEO-Informed Digital CommunicationsClient Account ManagementPitching and ProposalsThought LeadershipData Interpretation

Soft Skills

LeadershipRelationship BuildingInfluencing Without AuthorityTeam DevelopmentCollaboration

Tools & Technologies

Google AnalyticsSEMrushCisionMeltwater

Industry Keywords

Earned MediaSocial MediaBrand PositioningEngagementBusiness DevelopmentOperational EfficiencyKPI MeasurementEmerging TechnologiesAudience BehaviorIntegrated Communications

About the role

Key responsibilities & impact

Set the strategic vision and direction for PR, social media, and content strategy capabilities
Lead integrated communications strategies supporting client business goals, brand awareness, reputation, engagement, and lead generation
Advise senior-level clients on brand positioning, communications opportunities, reputation management, and complex challenges
Identify growth opportunities, expand client relationships, and lead pitches, proposals, and new business development
Oversee brand narratives and multi-channel content strategies across earned media, thought leadership, executive communications, social media, and digital content
Cultivate relationships with journalists, editors, influencers, creators, and stakeholders to secure earned media
Provide executive leadership during crisis communications and reputation challenges
Oversee content strategy, media relations, editorial direction, press releases, case studies, social content, and SEO-informed digital communications
Lead, mentor, and develop PR, social media, and content professionals
Manage team capacity, workflows, resource allocation, operational efficiency, and financial performance
Establish performance expectations and measurement frameworks using campaign analytics, earned media results, organic traffic, engagement, and KPIs
Translate performance insights into strategic recommendations
Collaborate with creative, strategy, media, analytics, account service, and other disciplines
Evaluate emerging platforms, technologies, AI, audience behaviors, and industry trends
Champion continuous improvement in processes, tools, services, and strategic capabilities

Requirements

What you’ll need

8–10+ years of progressive experience in public relations, social media, content marketing, or corporate communications
At least 2 years in an agency environment managing multiple client accounts
Demonstrated leadership experience
Senior-level agency or department leadership experience strongly preferred
Ability to establish strategic direction, lead teams, develop talent, and influence business decisions
Ability to connect communications strategies to business outcomes and identify growth opportunities
Deep understanding of public relations, earned media, social media, content marketing, and thought leadership
Experience building trusted relationships with senior-level clients
Exceptional writing, editing, and storytelling skills
Strong media relations, pitching, reputation management, and crisis communications experience
Ability to interpret campaign performance, evaluate ROI, and translate data into business insights
Familiarity with Google Analytics, SEMrush, Cision, Meltwater, or similar platforms
Experience managing team resources, workflows, budgets, and performance
Ability to build partnerships across disciplines and influence without direct authority
Ability to anticipate industry changes, embrace emerging technologies, and evolve capabilities

Benefits

Comp & perks

Benefits-eligible position
Flexible work location
Remote work from one of the approved states
Professional growth opportunities
Mentoring and talent development
Values-driven workplace
Opportunities to work with talented professionals across disciplines