Senior Associate, Paid Media Strategy

Ruder Finn

. Support the planning, setup, and execution of paid social and paid search campaigns across healthcare and consumer brands .

Posted 10/2/2026full-timeUnited StatesSenior💰 $55,000 - $68,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social and paid search campaigns, with a strong analytical mindset and proficiency in Google Analytics (GA4) and Meta Ads Manager. Capable of collaborating with cross-functional teams to optimize campaign performance and support integrated marketing strategies.

Highest-signal resume keywords

Paid Social Campaign ManagementPaid Search Campaign ManagementMeta Ads Manager ProficiencyGoogle Analytics (GA4) KnowledgeMicrosoft Excel Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Social CampaignsPaid Search CampaignsKeyword ResearchAd Copy DevelopmentAudience TargetingCampaign StructureUTM Tracking LinksData AnalysisPerformance MonitoringBudget Management

Soft Skills

Analytical MindsetProblem-Solving SkillsDetail-OrientedOrganizational SkillsCuriosity to Learn

Tools & Technologies

Meta Ads ManagerGoogle Analytics (GA4)Microsoft Office SuitePowerPointWordOutlook

Industry Keywords

Healthcare BrandsConsumer BrandsIntegrated CampaignsCampaign PerformanceCompetitive Research

About the role

Key responsibilities & impact

Support the planning, setup, and execution of paid social and paid search campaigns across healthcare and consumer brands
Support the setup and launch of paid social campaigns on Meta and other platforms such as LinkedIn, TikTok, and YouTube
Monitor daily campaign performance and flag trends, insights, and optimization opportunities
Support testing initiatives involving campaign types and audience strategies
Build UTM tracking links for integrated campaigns
Support the setup and launch of paid search campaigns, YouTube, and Demand Gen campaigns when relevant
Assist with pre-launch activities including keyword research, ad copy, audience targeting, and campaign structure
Monitor campaign performance and search query reports
Manage pacing and budgets against monthly, quarterly, and annual investment targets
Compile and analyze campaign performance data using platform analytics and Google Analytics (GA4)
Support reporting deliverables, data pulls, and reporting insights
Maintain awareness of industry trends and impact to client and assigned accounts
Assist with competitive and category-specific research
Contribute to campaign planning discussions
Collaborate with cross-functional teams to support integrated campaign execution
Participate in client meetings and internal status calls

Requirements

What you’ll need

1-2 years of experience in paid social & paid search
Hands-on experience with Meta Ads Manager required
Familiarity with other social ad managers a plus
Working knowledge of GA4 and UTMs a plus
Strong analytical mindset with proficiency in Microsoft Excel
Proficient in Microsoft Office Suite (PowerPoint, Word, Outlook)
Comfortable managing multiple tasks across accounts in fast-paced environment
Curious and eager to learn with strong problem-solving skills
Great energy, and curiosity to do and learn new things to support agency growth and offerings
Detail-oriented, organized, and dedicated
Bachelor's degree in marketing, digital/integrated marketing, advertising or related field

Benefits

Comp & perks

Competitive base salary and bonus opportunity
Health insurance
Dental insurance
Vision insurance
Company paid Life Insurance
Flexible Spending Account
401k (match) plan
Monthly allowance for cell phone, office equipment, etc.
Generous PTO policy
Paid maternity/paternity leave
Professional learning and development opportunities
Workplace flexibility
On-site and off-site social gatherings