Ruder Finn

Performance Marketing

• Support the planning, setup, and execution of paid social and paid search campaigns across healthcare and consumer brands
• Support the setup and launch of paid social campaigns on Meta and other platforms such as LinkedIn, TikTok, and YouTube
• Monitor daily campaign performance and flag trends, insights, and optimization opportunities
• Support testing initiatives involving campaign types and audience strategies
• Build UTM tracking links for integrated campaigns
• Support the setup and launch of paid search campaigns, YouTube, and Demand Gen campaigns when relevant
• Assist with pre-launch activities including keyword research, ad copy, audience targeting, and campaign structure
• Monitor campaign performance and search query reports
• Manage pacing and budgets against monthly, quarterly, and annual investment targets
• Compile and analyze campaign performance data using platform analytics and Google Analytics (GA4)
• Support reporting deliverables, data pulls, and reporting insights
• Maintain awareness of industry trends and impact to client and assigned accounts
• Assist with competitive and category-specific research
• Contribute to campaign planning discussions
• Collaborate with cross-functional teams to support integrated campaign execution
• Participate in client meetings and internal status calls

Senior Associate, Paid Media Strategy

Account Executive

• Write, edit, and proofread high-quality content including press releases, social media and blog posts, pitch letters, fact sheets, speeches, presentations, and client correspondence
• Develop solid understanding of client business and competitive environments, including business strategy, products and services, key customers and competitors
• Create thumb-stopping social media content and develop a basic understanding of social media guidance for LinkedIn, X, Instagram, and Facebook
• Collaborate with studio and creative teams to develop compelling content
• Conduct media relations efforts, including media monitoring, trend and article flagging, media list development, analysis reports using Cision, Trendkite, Google Alerts, and media outreach
• Support daily interaction with clients and prospects, collaborate with team members, develop strategic recommendations, anticipate challenges, and ensure deadlines and budgets are met

Senior Associate, Paid Media Strategy

Account Executive, Healthcare