Vice President, Paid Analytics

Ruder Finn

. Lead paid media analytics and measurement across integrated marketing programs, connecting media activity to client business objectives and KPIs .

Posted 10/8/2026full-timeUnited StatesLead💰 $115,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in paid media analytics, performance measurement, and data-driven insights to optimize integrated marketing programs. Proficient in building executive-ready dashboards and reporting solutions while leading and mentoring analytics teams.

Highest-signal resume keywords

Paid Media AnalyticsDashboard Development in TableauGA4 ProficiencyData Analysis and InsightsClient Advisory and Strategic Counsel

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalysisPerformance MeasurementCampaign Measurement ConceptsSQLPythonRStatistical ComputingData Requirements DefinitionAutomation SolutionsData Governance Practices

Soft Skills

Project ManagementVerbal CommunicationWritten CommunicationIndependent Decision-MakingMentoring and Team Development

Tools & Technologies

TableauMicrosoft Power BILooker StudioGoogle AdsMeta Ads ManagerTikTok Ads ManagerLinkedIn Campaign ManagerProgrammatic DSPsGA4Social Listening Tools

Industry Keywords

Integrated MarketingDigital MarketingPaid MediaAnalyticsKPI DevelopmentOptimization StrategiesEmerging Digital ChannelsData SetsAI-Enabled AnalyticsAutomation Technologies

Tech Stack

Tools & technologies

AWSPythonSQLTableau

About the role

Key responsibilities & impact

Lead paid media analytics and measurement across integrated marketing programs, connecting media activity to client business objectives and KPIs
Develop paid media and integrated measurement frameworks, including objectives, KPIs, benchmarks, indicators, reporting requirements, optimization triggers, and methodologies
Provide strategic counsel to clients and internal teams through data-driven insights and integrated measurement strategies
Analyze performance across paid social, search, programmatic, OOH/DOOH, and emerging digital channels
Evaluate campaign performance across Meta, TikTok, LinkedIn, X, Google Ads, Programmatic DSPs, GA4, and other analytics tools
Partner with paid media, communications, creative, and strategy teams on audience strategies, testing plans, optimization approaches, and cross-channel measurement programs
Work with large and complex data sets from paid media platforms, ad servers, web analytics, CRM systems, social listening tools, surveys, and other sources
Translate complex data and analysis into clear insights, compelling narratives, and actionable recommendations
Build and maintain executive-ready dashboards using Tableau, Microsoft Power BI, and/or Looker Studio/Data Studio
Create client-facing reports across paid, earned, owned, and shared channels
Establish standardized reporting frameworks, KPI definitions, data governance practices, naming conventions, and quality assurance processes
Develop automated or semi-automated reporting solutions to improve efficiency, accuracy, consistency, scalability, and decision-making
Serve as a senior client advisor and contribute to proposals, pitches, scopes of work, and development of paid media and analytics offerings
Stay informed on emerging analytics, AI, and automation technologies and recommend tools and platforms
Lead, mentor, and develop analytics talent
Support agency-wide training and capability building
Serve as a senior strategic partner to clients and internal teams across integrated marketing programs

Requirements

What you’ll need

Bachelor’s degree in Business Analytics, Computer Science, Statistics, Mathematics, or a related field
8+ years of experience working with an integrated marketing and communications agency, paid media agency, digital marketing agency, or in-house paid media, analytics, or insights-focused roles
Demonstrated experience leading paid media analytics, performance analysis, and measurement for complex campaigns
Strong understanding of paid social, paid search, programmatic, and other digital media channels
Experience working with large and complex datasets from multiple platforms and sources
Advanced experience building dashboards in Tableau, Power BI, and/or Looker Studio/Data Studio
Strong knowledge of GA4, Excel, and Google Sheets; experience with SQL is preferred
Experience with campaign measurement concepts including reach, frequency, attribution, incrementality, conversion, lift, media efficiency, and ROI
Ability to define data requirements, identify limitations, and develop practical measurement solutions
Familiarity with paid media platforms such as Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Programmatic DSPs, and Google Ads
Familiarity with web analytics platforms such as GA4
Experience with social listening, media monitoring, or competitive intelligence platforms is a plus
Experience with APIs, data warehouses, Python, R, AWS, or other statistical computing and programming tools is a plus
Familiarity with AI-enabled analytics, automation, agentic workflows, and/or emerging AI-search visibility practices is preferred
Experience leading, mentoring, and developing teams
Strong client presence, project management skills, independent decision-making abilities, and exceptional verbal and written communication skills
Demonstrated ability to translate complex analysis into actionable insights and compelling narratives

Benefits

Comp & perks

Competitive base salary and bonus opportunity
Health insurance
Dental insurance
Vision insurance
Company-paid life insurance
Flexible Spending Account
401k matching plan
Monthly allowance for cell phone and office equipment
Generous PTO policy
Paid maternity/paternity leave
Professional learning and development opportunities
Workplace flexibility
On-site and off-site social gatherings