Director of Lifecycle Marketing

Rula

. Own the lifecycle marketing strategy for patient and provider audiences .

Posted 11/6/2026full-timeRemote • United StatesLead💰 $189,000 - $220,448 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategy, managing multi-channel communications, and leading cross-functional teams to enhance patient and provider experiences. Proven ability to drive marketing initiatives that improve acquisition, retention, and business unit economics in regulated environments.

Highest-signal resume keywords

Lifecycle Marketing StrategyTeam LeadershipMulti-Channel MarketingBudget ManagementRegulatory Compliance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingEmail MarketingSMS MarketingPush NotificationsCustomer Journey InitiativesMarketing Budget ManagementROI ForecastingAcquisition StrategiesRetention StrategiesChurn Reduction

Soft Skills

CollaborationInfluencing Senior LeadershipTeam BuildingCommunicationProblem Solving

Tools & Technologies

Marketing Automation ToolsAnalytics PlatformsCRM SystemsEmail PlatformsSMS Platforms

Industry Keywords

Patient PrivacyHIPAA ComplianceConsumer Lifecycle MarketingGrowth MarketingHealthcare Marketing

About the role

Key responsibilities & impact

Own the lifecycle marketing strategy for patient and provider audiences
Lead the Lifecycle Marketing team
Manage the patient lifecycle from initial interaction through treatment goals and future mental healthcare needs
Ensure a delightful, supported, and clinically sound provider experience with Rula
Develop and manage communications across email, SMS, and push notifications
Launch new lifecycle marketing programs and run tests across lifecycle elements
Drive improvements and delight patient and provider audiences
Coordinate with Product and Strategy & Operations teams on patient and provider experiences
Partner with Growth Product and Engineering to develop required tools and experiences
Collaborate across Marketing to communicate the Rula brand story and ensure a coherent patient/provider journey
Support Rula's continued growth

Requirements

What you’ll need

10+ years of experience in marketing
4+ years of experience in a leadership people manager role
Experience building a lifecycle function, including recruiting, onboarding, and directing a blended team of full-time employees, embedded technical teams, and external contractors
5+ years of experience with complex consumer lifecycle marketing across email, SMS, and push
Proven track record partnering with and influencing senior leadership across Product, Engineering, Operations, and Analytics/Finance
Experience launching integrated customer journey initiatives and cross-functional workflows
Experience managing marketing budgets, forecasting ROI, and improving business unit economics such as CAC, LTV, and churn reduction
Demonstrated success designing and scaling multi-channel lifecycle marketing strategies that measurably improve acquisition, retention, and reactivation
Preferred: Experience elevating complex lifecycle programs from 1 to 100
Preferred: Experience with lifecycle marketing for ongoing or high-frequency services businesses
Preferred: Experience defining email/SMS/push governance and compliance rules
Preferred: Experience at a fast-paced mid/later-stage startup or growth company
Preferred: Experience navigating regulated industries, patient privacy, and HIPAA requirements in marketing communications
Must be based in the United States; currently not hiring in Hawaii

Benefits

Comp & perks

100% remote work environment
Attractive pay and benefits
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access
Generous time-off policies, including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP)
Quarterly department stipend for team-building activities or in-person gatherings
Community and employee resource groups
New hire home office stipend
$50 monthly stipend for internet or cell phone expenses
Year-round wellness initiatives
$50/month wellness stipend
Equity
Bonus