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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Field Marketing and Event Management, with a strong focus on executing trade shows and sponsorships while managing budgets and tracking ROI. Capable of fostering cross-functional collaboration and delivering high-quality, on-brand experiences for diverse audiences.
Highest-signal resume keywords
B2B Field Marketing ExperienceEvent ManagementTrade Show ExecutionSponsorship NegotiationBudget Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event PlanningVendor NegotiationPipeline TrackingSponsorship ROI AnalysisPost-Event Reporting
Soft Skills
Detail-OrientedHighly OrganizedCross-Functional CollaborationProblem SolvingDeadline-Driven
Tools & Technologies
Developer ToolsAI/Agent Tooling
Industry Keywords
Enterprise TechnologySaaSTrade ShowsThird-Party SponsorshipsEvent Marketing
About the role
Key responsibilities & impact- Lead execution of trade shows and regional events from planning and vendor negotiation through contracting, promotion, activation, and post-event reporting
- Own onsite logistics and execution for tradeshows, conferences, and small-format events
- Deliver high-touch, on-brand experiences for customers, prospects, and partners
- Partner with Sales and Demand Generation to align target account lists and convert event and sponsorship engagement into qualified pipeline
- Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential
- Collaborate with Product Marketing on messaging and enablement
- Manage individual program and sponsorship budgets
- Track and report pipeline influenced, cost-per-lead, attendee quality, and sponsorship ROI
- Share recommendations on programs to repeat, adjust, or cut
- Cultivate relationships with sponsoring partners and event organizers
- Surface new opportunities and competitor/industry intelligence
- Keep the manager and cross-functional stakeholders aligned on program status, risks, and results
- Report to the Head of Field Marketing
Requirements
What you’ll need- 4 to 6 years of experience in B2B field marketing or event marketing, ideally at an enterprise technology or SaaS company
- Proven track record owning trade shows and third-party sponsorship relationships end to end, including negotiating packages and managing renewals
- Detail-oriented execution with no loose ends and repeatable quality
- Comfortable executing against a calendar and budget, solving problems in the moment, and flagging trade-offs
- Highly organized and deadline-driven; able to manage multiple concurrent regional programs and events
- Strong cross-functional collaboration skills
- Comfortable tracking pipeline and sponsorship impact and reporting results to leadership
- Willing to travel up to 40% during peak event season
- Nice to have: experience in a hybrid or fast-growing startup marketing team
- Nice to have: familiarity with developer tools, infrastructure, or AI/agent tooling
- Nice to have: experience negotiating sponsorship contracts with major industry conferences
Benefits
Comp & perks- Competitive salary and equity
- Paid vacation
- Paid sick leave
- Paid parental leave
- Professional development budget for conferences, courses, and certifications in AI, enterprise software, and customer success
- Choice of laptop and accessories
- Comprehensive health, dental, and vision coverage
- Customer interaction opportunities with innovative companies