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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Marketing Operations and HubSpot CRM administration, with a strong focus on lead attribution, campaign performance analysis, and workflow automation. Proven ability to build marketing operations infrastructure and collaborate effectively with cross-functional teams.
Highest-signal resume keywords
HubSpot CRM AdministrationLead Attribution ProcessesWorkflow AutomationData Analysis and ReportingCross-Functional Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing OperationsGTM SystemsRevenue OperationsSales OperationsGrowth OperationsLead Lifecycle ManagementEmail Hygiene Best PracticesCampaign Performance AnalysisAI Integration in OperationsClaude Code
Soft Skills
Analytical MindsetAttention to DetailMulti-Priority ManagementCross-Functional CollaborationCommunication Skills
Tools & Technologies
HubSpotLemlistLinkedIn Sales NavigatorFirefliesDashboards and Reporting Tools
Industry Keywords
Lead RoutingAttribution ProcessesPipeline GenerationMarketing-Sourced RevenueMarketing-Influenced RevenueStartup EnvironmentAgentic Workflows
About the role
Key responsibilities & impact- Administer the HubSpot CRM and integrate tools including Default, Lemlist, LinkedIn Sales Navigator, and Fireflies
- Build and define lead-routing and attribution processes so leads are attributed to the correct campaigns and UTMs and routed to the right representatives
- Partner with Demand Generation to define lead lifecycle, audience segmentation, and email hygiene best practices
- Improve the HubSpot campaign model so field marketing and demand generation can demonstrate ROI
- Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing-sourced and marketing-influenced revenue
- Identify opportunities to automate and redesign workflows using improved systems design and AI
- Document systems and enable the organization to self-serve
- Scale lifecycle, campaign creation, attribution, and reporting for a growing marketing and revenue organization
- Build marketing operations infrastructure from 0 to 1 and work closely with stakeholders
Requirements
What you’ll need- 4+ years in Marketing Operations, GTM Systems, Revenue Operations, Sales Operations, or Growth Operations with substantial hands-on systems-building responsibility
- Experience using HubSpot as both a CRM and MAP
- Built something in Claude Code or similar with a live URL to share
- Analytical mindset; comfortable interpreting data, spotting trends, and translating findings into recommendations
- Exceptional attention to detail and ability to manage multiple priorities in a fast-paced environment
- Excellent cross-functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance
- Experience leveraging AI to reimagine GTM operations
- Experience owning systems as the main or solo administrator
- Nice to have: experience at a developer-facing or API-first company, or selling to technical buyers
- Nice to have: experience building agentic workflows
- Nice to have: experience at an early-stage company and comfort with startup pace
Benefits
Comp & perks- Equity
- Paid vacation
- Paid sick leave
- Paid parental leave
- Professional development budget for conferences, courses, and certifications in AI, enterprise software, and customer success
- Choice of laptop and accessories
- Comprehensive health, dental, and vision coverage
- Customer interaction opportunities with innovative companies
