Lead Marketing Analyst, Performance Marketing

Runna

. Own the analytics and measurement strategy for Runna Performance Marketing .

Posted 9/17/2026full-timeLondon • United KingdomSenior💰 £76,500 - £92,700 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in marketing data analytics, including building high-quality data models and BI dashboards, while effectively translating complex analytics into actionable insights for diverse stakeholders. Proficient in incrementality testing and A/B methodologies, with strong capabilities in SQL and Python for data analysis and transformation.

Highest-signal resume keywords

Marketing Data AnalyticsAdvanced SQL SkillsIncrementality TestingData Model DevelopmentPython for Data Analysis

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Applicant Tracking System Keywords

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Hard Skills

Marketing Data AnalyticsAdvanced SQLData Model DevelopmentIncrementality TestingA/B MethodologiesPythonData CleansingData TransformationBI Dashboard CreationExperiment Design

Soft Skills

Stakeholder CommunicationMentoringCoachingTechnical TranslationCollaboration

Tools & Technologies

SnowflakeApple AdsGoogle AdsMetaAppsFlyerGitHub Actions

Industry Keywords

Performance MarketingAttribution ModelsMeasurement FrameworksPaid Media TrendsPrivacy Requirements

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Own the analytics and measurement strategy for Runna Performance Marketing
Define KPIs and build measurement frameworks
Translate analytics outputs into actionable recommendations for stakeholders
Support analytics for Lifecycle and Organic Marketing as needed
Build high-quality marketing attribution models
Leverage MMM, MTA, incrementality testing, and other tools to measure spend distribution across business units, geographies, and channels
Identify new platforms for testing
Monitor paid media industry trends, best practices, privacy requirements, and tracking standards
Apply industry developments to attribution and measurement approaches
Partner with performance marketers to design and evaluate experiments across channels and geographies
Ensure rigorous incrementality measurement
Design and deliver intuitive, accessible dashboards
Turn open-ended business questions into technical solutions with stakeholders across the business
Coach or mentor junior analysts and help establish team technical standards

Requirements

What you’ll need

Substantial experience (5+ years) in marketing data analytics or analytics engineering
Track record of building high-quality, reusable data models and BI dashboards for varied stakeholders
Advanced SQL skills, including complex, scalable queries across marketing platforms such as Apple Ads, Google Ads, Meta, and AppsFlyer
Experience with data warehouses, ideally Snowflake
Experience designing and evaluating experiments, including incrementality testing and A/B methodologies
Strong Python skills for data cleansing, transformation, and analysis
Ability to translate complex technical findings into clear recommendations for technical and non-technical stakeholders
Experience coaching or mentoring more junior analysts and helping set technical standards for a team
Knowledge of CI/CD best practices and tooling such as GitHub Actions is beneficial but not required
Experience with fitness data or a general interest in fitness is beneficial
Willingness and ability to work onsite in Runna's London, UK office three days per week
Unable to sponsor for this role

Benefits

Comp & perks

Participation in Strava's long-term incentive (stock) programs
Flexible working – typically 3 days a week together in the Vauxhall office
25 days holiday, plus bank holidays
Free Runna & Strava subscriptions for you and 3 of your friends
Headspace membership
Money every year to spend on gear, events and the gym
Private health insurance with Bupa
Workplace pension scheme
Modern Health mental wellness platform and app
Carrot fertility support
Interview accommodations for childcare commitments and accessibility requirements