Runna

Marketing Analyst

• Own the analytics and measurement strategy for Runna Performance Marketing
• Define KPIs and build measurement frameworks
• Translate analytics outputs into actionable recommendations for stakeholders
• Support analytics for Lifecycle and Organic Marketing as needed
• Build high-quality marketing attribution models
• Leverage MMM, MTA, incrementality testing, and other tools to measure spend distribution across business units, geographies, and channels
• Identify new platforms for testing
• Monitor paid media industry trends, best practices, privacy requirements, and tracking standards
• Apply industry developments to attribution and measurement approaches
• Partner with performance marketers to design and evaluate experiments across channels and geographies
• Ensure rigorous incrementality measurement
• Design and deliver intuitive, accessible dashboards
• Turn open-ended business questions into technical solutions with stakeholders across the business
• Coach or mentor junior analysts and help establish team technical standards

Lead Marketing Analyst, Performance Marketing