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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in building full-funnel launch campaigns, from concept to execution, with a strong focus on creative direction and automation. Proficient in leveraging image and video models, along with design tools, to produce high-quality visual content across multiple platforms.
Highest-signal resume keywords
Creative Campaign DevelopmentArt DirectionImage And Video EditingWorkflow AutomationAI-Generated Content
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Creative DevelopmentArt DirectionVideo EditingCompositingDesign ToolsCampaign ManagementScript WritingVisual DesignCinematic ProductionContent Creation
Soft Skills
CollaborationCreativityTime ManagementProblem SolvingAdaptability
Tools & Technologies
AI ToolsRunwayEditing SoftwareDesign SoftwareAutomation Tools
Industry Keywords
Creative AgencyBrand MarketingCampaign LaunchProduct MarketingVisual Communication
About the role
Key responsibilities & impact- Build full-funnel launch campaigns end to end: idea, script, boards, generation, edit and finish
- Make launch films, key visuals and campaign systems
- Turn research breakthroughs into accessible creative work
- Extend campaigns across landing pages, social, email and in-product surfaces
- Manage several launches at once on fast timelines while maintaining quality
- Build reusable prompts, workflows and automated pipelines
- Explore new models as creative territory and demonstrate new possibilities
- Partner with product marketing, design, research, growth and product teams
- Report to the Creative Director of Product Marketing
Requirements
What you’ll need- 4+ years making creative at an agency, studio or brand, with real campaigns shipped for real clients
- Portfolio that proves taste first; AI-generated or AI-assisted work should be central
- Fluency with image and video models, plus editing, compositing and design tools
- Art direction instincts including casting, styling, light, composition, type and pacing
- Strong lead discipline in art direction, motion/edit or copy, with comfort across the others
- Builder’s mindset; experience chaining tools, automating repetitive work or building reusable workflows
- Ability to move from a cinematic launch film to a single frame in the same week
- Experience launching creative tools, AI products or research is a bonus
- Experience building something interesting on Runway is a bonus