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Runway

Copywriter, Product Marketing

Runway

. Write landing page copy, ad copy, and performance marketing assets driving acquisition and conversion .

Posted 10/10/2026full-timeRemote • United StatesMid-LevelSenior💰 $130,000 - $200,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product copywriting and growth marketing, with a strong focus on conversion-oriented writing and the ability to translate complex technical concepts into clear language. Proven experience collaborating with product, design, and marketing teams in a fast-paced environment.

Highest-signal resume keywords
Product CopywritingGrowth MarketingConversion-Oriented WritingIn-Product CopyAI and Creative Tools Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Performance MarketingLifecycle Email WritingA/B TestingOnboarding CopyUX Microcopy
Soft Skills
CollaborationContext-SwitchingClarity in Communication
Industry Keywords
SaaSTechProduct MarketingEngagement DataFunnel Metrics

About the role

Key responsibilities & impact
  • Write landing page copy, ad copy, and performance marketing assets driving acquisition and conversion
  • Own in-product copy, including onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
  • Write lifecycle and product emails for launches, re-engagement, onboarding sequences, and feature adoption
  • Own narratives for launch videos and short-form product films
  • Write scripts and sharpen others’ drafts to clarify product value
  • Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases
  • Collaborate with design and product teams to shape the in-product writing experience
  • Write and iterate A/B test variants across landing pages, emails, and ads
  • Translate complex technical product capabilities into clear, compelling language for varied audiences
  • Maintain consistency in product voice and terminology across touchpoints
  • Report to the Creative Director of Product Marketing
  • Help shape how users discover, understand, and adopt Runway’s AI simulation and creative products

Requirements

What you’ll need
  • 4+ years of experience in product copywriting, growth marketing, or a related writing role at a tech or SaaS company
  • Portfolio demonstrating performance marketing, product copy, and in-product writing
  • Strong conversion-oriented writing ability focused on clarity, action, and outcomes
  • Experience writing in-product copy, including onboarding, feature education, and UX microcopy
  • Comfort working with test results, funnel metrics, and engagement data
  • Experience partnering with product, design, and growth teams in a fast-moving environment
  • Ability to context-switch across multiple launches and workstreams without losing quality
  • Experience in AI, creative tools, or developer-adjacent products is a strong plus
  • Candidates located in the US must be authorized to work in the US
  • Must provide a portfolio and LinkedIn profile

Benefits

Comp & perks
  • Competitive market-based salary
  • Equal opportunity to succeed
  • Diverse and inclusive workplace
  • Potential compensation range consideration based on experience, skill level, qualifications, and internal equity
  • Offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv