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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product copywriting and growth marketing, with a strong focus on conversion-oriented writing and the ability to translate complex technical concepts into clear language. Proven experience collaborating with product, design, and marketing teams in a fast-paced environment.
Highest-signal resume keywords
Product CopywritingGrowth MarketingConversion-Oriented WritingIn-Product CopyAI and Creative Tools Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Performance MarketingLifecycle Email WritingA/B TestingOnboarding CopyUX Microcopy
Soft Skills
CollaborationContext-SwitchingClarity in Communication
Industry Keywords
SaaSTechProduct MarketingEngagement DataFunnel Metrics
About the role
Key responsibilities & impact- Write landing page copy, ad copy, and performance marketing assets driving acquisition and conversion
- Own in-product copy, including onboarding flows, feature announcements, tooltips, modals, upgrade prompts, and CTAs
- Write lifecycle and product emails for launches, re-engagement, onboarding sequences, and feature adoption
- Own narratives for launch videos and short-form product films
- Write scripts and sharpen others’ drafts to clarify product value
- Partner with product marketing on positioning, messaging frameworks, and go-to-market copy for new releases
- Collaborate with design and product teams to shape the in-product writing experience
- Write and iterate A/B test variants across landing pages, emails, and ads
- Translate complex technical product capabilities into clear, compelling language for varied audiences
- Maintain consistency in product voice and terminology across touchpoints
- Report to the Creative Director of Product Marketing
- Help shape how users discover, understand, and adopt Runway’s AI simulation and creative products
Requirements
What you’ll need- 4+ years of experience in product copywriting, growth marketing, or a related writing role at a tech or SaaS company
- Portfolio demonstrating performance marketing, product copy, and in-product writing
- Strong conversion-oriented writing ability focused on clarity, action, and outcomes
- Experience writing in-product copy, including onboarding, feature education, and UX microcopy
- Comfort working with test results, funnel metrics, and engagement data
- Experience partnering with product, design, and growth teams in a fast-moving environment
- Ability to context-switch across multiple launches and workstreams without losing quality
- Experience in AI, creative tools, or developer-adjacent products is a strong plus
- Candidates located in the US must be authorized to work in the US
- Must provide a portfolio and LinkedIn profile
Benefits
Comp & perks- Competitive market-based salary
- Equal opportunity to succeed
- Diverse and inclusive workplace
- Potential compensation range consideration based on experience, skill level, qualifications, and internal equity
- Offices in New York, San Francisco, Seattle, London, Paris, and Tel Aviv
